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4 Wonderful Ways to Use Big Data in Local SEO Marketing

Smart Data Collective

Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026.

Marketing 335
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Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. There are a lot of different ways that companies can use data analytics to improve their marketing strategies.

Marketing 330
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Uber embraces the cloud with customized CPUs

CIO

“Usually, companies that co-design a CPU with a semiconductor company have their own specific piece of IP and their own special set of workloads and customer types to support but they lack the capabilities to bring a product with that IP to the market,” Rau says. Customized chips can open a new market for Ampere, he says. “In

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Use AI to Get the Most Out of Your Social Media Marketing Strategy

Smart Data Collective

One of the biggest benefits of AI technology is in the realm of marketing. You can use AI to automate many parts of your marketing strategy. AI can be particularly helpful when it comes to social media marketing. AI is Invaluable to Social Media Marketing. Increase Traffic with Automated Content Generation.

Marketing 282
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Why adaptability is the new digital transformation

CIO

Under the aegis of digital transformation, IT initiatives have become more customer-centric, with a greater emphasis on people, not technology — all in an effort to redefine how the organization operates and to ensure it can keep up with the pace of change, capable of dealing with challenges and taking advantage of opportunities as they arise.

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Automation for all—managing and scaling networks has never been easier

CIO

At this time of dynamic business and market changes, uncertainty, and quickly evolving consumption models for IT infrastructure, every IT executive understands the benefits and necessity of network agility. Agile networks can respond quickly to changes in the market, customer demands, employee requirements, and technology advances.

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How to incubate a winning innovation program

CIO

They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. Why incubating technology-focused innovation is important Securing and maintaining competitive advantage now requires organizations to accelerate technology-powered transformation.