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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of marketresearch that you should be doing. What is PrimaryMarketResearch?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Your Chance: Want to test a marketresearch reporting software? Explore our 14 day free trial & benefit from marketresearch reports! What Is A MarketResearch Report?
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
As industry applications for expert insights expand beyond its more traditional niches in investment and consulting, companies across a range of industries are leveraging the value of expert insights to refine their services and gain competitive advantages. Ready to evolve your primaryresearch with Expert Insights?
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
Streamline Your Investment Research with AlphaSense AlphaSense has revolutionized the expert network industry by combining AlphaSense’s suite of Expert Insights with over 10 years of investment in artificial intelligence (AI) technology. Uncover deeper insights with personalized expert calls. Start your free trial of AlphaSense today.
Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? What advantages do they have that I don't have? Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. That expert call may be one of the single advantages in the stack.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
You’ll uncover opportunities and threats, which helps you develop a roadmap to your ideal market position and increase your market share. No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape.
You’ll uncover opportunities and threats, which helps you develop a roadmap to your ideal market position and increase your market share. No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on.
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