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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

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Marketers Use AI to Take Advantage of 3D Rendering

Smart Data Collective

AI Allows You to See Photo-Realistic Designs Before They Are Manufactured Let’s say you have a series of furniture designs and you want to do a little market research prior to actually having them created. Still, OpenAI claims its method is orders of magnitude faster than prior state-of-the-art.

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What is Secondary Market Research?

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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

Integration takes center stage With the emergence of next-generation technologies such as IoT, analytics, and AI, enterprises are looking to gain business advantages from them. While the advantages of leveraging cloud were already acknowledged, the pandemic further highlighted its value as it enabled employees to work from anywhere.

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Hey, Consumer Brands!: Are You Using a Competitive Intelligence (CI) Tool to Gain a Foresight Advantage?

Cipher

It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.

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A history of tech adaptation for today’s changing business needs

CIO

Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.” “Internally, it’s achieved higher employee satisfaction, faster response times, better collaboration, and better value for its customers,” he says.

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