CIO

JULY 1, 2024

Often in business we see the recurring phenomenon of the first-mover advantage that comes when organisations pounce on a trend to steal a march on rivals. The opportunity to be an early adopter in AI is here now as new products provide big advantages for those bold enough to commit to change. Start your AI PC strategy now.

Advantage 395

Advantage Advantage SWOT Business 395

CIO

OCTOBER 29, 2024

That’s great, because a strong IT environment is necessary to take advantage of the latest innovations and business opportunities. There are multiple examples of organizations driving home a first-mover advantage by adopting and embracing technology modernization when the opportunity presents itself early.”

IT 524

IT Human Resources Advantage Advantage 524

CIO

DECEMBER 18, 2024

But with recent financial market turbulence, the rise of AI, and buyer consolidation impacting todays market, some have started asking: Is SaaS dead? Public SaaS companies have seen their valuations compress, with small-cap SaaS significantly underperforming broader market indices in 2024.

Finance 435

Finance Advantage Advantage Management 435

CIO

NOVEMBER 27, 2024

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. Operational AI offers organizations significant benefits, including time and cost savings, and critical competitive advantages in today’s business landscape.

Intellectual Property 482

Intellectual Property Startups Algorithm Learning 482

CIO

JUNE 21, 2024

The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors — SAP, Salesforce, Oracle, Microsoft and Intuit — commanding a 21.2% market share between them, according to International Data Corp. With just 0.2% With just 0.2%

Marketing 481

Marketing Marketing Innovation Advantage 481

CIO

JANUARY 13, 2025

Become reinvention-ready CIOs must invest in becoming reinvention-ready, allowing their enterprise to adopt and adapt to rapid technological and market changes, says Andy Tay, global lead of Accenture Cloud First. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.

Innovation 526

Innovation Competitive Landscape Security Security 526

CIO

MAY 27, 2024

When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.

Advantage 397

Advantage Advantage Competitive Landscape IT 397

CIO

DECEMBER 11, 2024

If 2023 was the year of AI discovery and 2024 was that of AI experimentation, then 2025 will be the year that organisations seek to maximise AI-driven efficiencies and leverage AI for competitive advantage. Primary among these is the need to ensure the data that will power their AI strategies is fit for purpose.

Advantage 418

Advantage Advantage Intelligence Intelligence 418

CIO

OCTOBER 20, 2024

Core42 equips organizations across the UAE and beyond with the infrastructure they need to take advantage of exciting technologies like AI, Machine Learning, and predictive analytics. This strategic collaboration is an indication of Core42’s commitment to continue enabling businesses with the best technologies available.

Predictive Analytics 419

Predictive Analytics Globalization Innovation Advantage 419

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airline 510

Airline Travel Startups Pharmaceutical 510

CIO

OCTOBER 24, 2024

Fighting fire with fire For these reasons, organizations that wish to curb the burgeoning impact of AI on their cyber risks need to be particularly vigilant while taking advantage of the abilities of AI to stem this tide of attacks.

Security 482

Security Security Algorithm Globalization 482

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 543

Marketing Marketing IT Startups 543

CIO

OCTOBER 24, 2024

Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds. These areas of spending are not just responses to current trends but are strategic investments that will foster long-term innovation, resilience, and competitive advantage.”

IT 501

IT Entertainment Technology Technology 501

CIO

FEBRUARY 21, 2025

At the end of 2023, Chicago-based Article Student Living was acquired by a global real estate investment company, which allowed the business to expand, and enabled it to make key investments in the high-demand student housing market. Theyre also using an AI chatbot to reach out to residents, based on certain triggers and parameters.

Innovation 435

Innovation Technology Technology Advantage 435

Crayon

NOVEMBER 27, 2024

Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it. With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get.

Competitive 325

Competitive Marketing Marketing Advantage 325

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. If you work in sales or marketing, I think you get the idea.

Business 540

Business Intelligence Intelligence Innovation 540

CIO

DECEMBER 3, 2024

Laying the foundations for generative AI requires a business-wide approach to data-driven decision-making that empowers the entire workforce to take full advantage of the technology while offering confidence and assurance to the business that it is safe and secure to embark on this journey.

Technology 317

Technology Technology Business Data Analysis 317

CIO

JANUARY 1, 2025

The bigplayers,such as OTAs [Online Travel Agencies], are advancing in their adoption of new technologies, taking advantage of AI andbig datatools,while other actors are in earlier stages of integration, he says. However, he adds,the maturityvaries in one of the most consolidated verticals at a national level.

Innovation 434

Innovation Travel Benchmarking Technology 434

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

CIO

DECEMBER 11, 2024

Other companies are also finding that open source gen AI models can offer more flexibility, security, and cost advantages, although there are risks. Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. You get more control over your costs.

Security 432

Security Security Business Entertainment 432

CIO

MARCH 19, 2025

That includes a couple of the major open source models, he says, because they offer privacy, cost advantages, and lower latency. And the data is also used for sales and marketing. But the real value is this expansion of the market, and expansion of revenue opportunities.

Business 530

Business Technology Technology Globalization 530

CIO

JANUARY 9, 2025

Many retailers are looking to AI for that competitive advantage. Our customers and prospects face a growing challenge of managing vast amounts of product data across multiple channels and markets, adds Fouache. The platform offers tailored solutions for different market segments.

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 397

Marketing Marketing Innovation Capital 397

CIO

MARCH 17, 2025

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. German process mining specialist Celonis has filed a lawsuit against ERP giant SAP.

Competitive 360

Competitive Startups Advantage Advantage 360

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

CIO

NOVEMBER 21, 2024

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458

Business IT Competitive Landscape Matrix 458

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Marketers get insights that they can use to optimize their messaging. Sales reps get insights that they can use to improve their objection-handling tactics.

Loss 617

Loss Win Advantage Advantage 617

CIO

JANUARY 6, 2025

Taking a human-first approach to AI will help ensure our state can maintain ethics while taking advantage of the new AI innovations. She adds: This is especially crucial in times when technologies, markets, and customer expectations are rapidly evolving.

IT 526

IT Innovation Security Security 526

CIO

FEBRUARY 14, 2023

Cloud services can present a huge advantage for organizations pursuing digital and network transformations. Leaders see the cloud as a path to modernize their IT infrastructure, so they can achieve greater flexibility and agility, lower costs of operations, faster time to market, and heightened competitive advantage — just to name a few.

Business 448

Business Loss Advantage Advantage 448

CIO

JANUARY 8, 2025

Though there are some common goals every organization might want to achieve, there is a unique benefit or advantage each organization will seek to differentiate them from competitors. Vendors in their rush to put it in the market might not have time to deal with all the technical issues.

Innovation 418

Innovation Capital Benchmarking Technology 418

CIO

NOVEMBER 16, 2023

Deepa Soni: We strongly believe that enterprise agility and speed-to-market are key competitive advantages, and they’re a key tenant of our objectives. As we think about our next step change in driving business outcomes and competitive advantage for The Hartford, it is really our AI-led transformation. Can you expand on that?

Advantage 482

Advantage Advantage Benchmarking Innovation 482

CIO

NOVEMBER 22, 2023

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.

Due Diligence 520

Due Diligence Advantage Advantage Travel 520

CIO

MAY 7, 2024

This notion that the data is within their power to mine it for business advantage is different. It really drives sustainability and is a growth engine that helps develop a competitive advantage.” Company data can drive its go-to-market strategy, she adds. It’s a new way of thinking.” Those bridges need to be built.”

Advantage 493

Advantage Advantage Finance Technology 493

CIO

OCTOBER 27, 2022

Implications for CIOs : Besides avoiding cost and complexity, deploying an off-the-shelf ERP solution also helps in accelerating time to market and making the business agile. While the advantages of leveraging cloud were already acknowledged, the pandemic further highlighted its value as it enabled employees to work from anywhere.

IT 545

IT Finance Market Segmentation Market Research 545

CIO

DECEMBER 5, 2024

As part of its model, SAS has an AI Oversight committee that might reject a generative AI marketing message as inappropriate, for example. A solid governance structure addresses ethical issues related to AI across the organization.

Win 221

Win Advantage Advantage Intelligence 221

CIO

MARCH 5, 2025

If it is, they take a close look at the smaller vendors to make sure they dont miss out on some of the innovation coming from the broader market. We try to figure out who has something legitimate and who just stuck some AI buzzwords in their marketing materials to make it sound like theyre up to date on the latest technology, he says.

Technology 311

Technology Technology Knowledge Security 311