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Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is Primary MarketResearch?
Both consumer intelligence and marketintelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct marketresearch. Getting the edge with emerging market insights.
Through marketresearch, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Marketresearch is a dynamic field. We’ll share some insight about traditional marketresearch vs modern strategies below! The Evolution of MarketResearch.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? Let’s find out.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
In a rapidly evolving landscape of marketresearch, staying ahead of the curve is no longer a luxury but a necessity. In fact, AI is revolutionizing how professionals are conducting marketresearch , reshaping the way companies gather insights and make informed decisions, and more importantly, providing them a competitive edge.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Marketresearch is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct marketresearch include: Improving or creating products. Understanding new market segments. Boosting brand health.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. Interested in understanding how your customers see your brand?
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligenceresearch today.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. Why, exactly?
We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop MarketIntelligence ? Gathering MarketIntelligence through Competitive Analysis.
2020 sent everyone a memo on the importance of marketintelligence gleaned from conclusive marketresearch. The global revenue of the marketresearch industry doubled in size from 2008 – 2019 to $73.4B. sector of the marketresearch industry stands at $23.7B. In 2021, the S. through 2025.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
Competitive intelligence analysis helps businesses maintain or gain a strategic marketadvantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligenceresearch is complete without it.
Her experience, judgment, and values have strengthened the Wink team,” said Moore, Chairwoman and CEO of both Wink and Moore MarketIntelligence. I believe that the lasting relationships we have built give us a unique advantage in the life insurance and annuities market. Moore, CEO is the guiding force behind Wink, Inc.
There’s a wealth of consumer insight and marketintelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). The global revenue from the NLP market was $3 billion in 2017 and is predicted to increase 14-fold to $43 billion in 2025.
Noteworthy highlights for total non-variable universal life sales in the first quarter included National Life Group gaining the #1 overall sales ranking for non-variable universal life sales, with a market share of 11.9%. and President & CEO of Moore MarketIntelligence. market share. million, down 14.6%
Unfortunately, many companies only take advantage of these opportunities when forced to do so. However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered marketresearch. One way that data provided a distinct advantage was around patent discovery.
In their paper on Deep Tech: The Great Wave of Innovation , BCG and Hello Tomorrow explain “what deep tech is, how it works, how different stakeholders can contribute to it, and how it can be harnessed for competitive advantage.” And they used NetBase Quid to inform their research. And you can too!
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Joshua Johnson, Senior Manager for Advanced Planning MarketIntelligence at Nissan.
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