Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

CIO

OCTOBER 4, 2023

Further, having the ability to process data at the edge can generate net-new capabilities that may offer significant sustainability advantages. Read the complete study compiled by S&P Global Market Intelligence in conjunction with Dell Technologies and Intel to dig deeper into these areas. Interested in learning more?

Retail 468

Retail Market Intelligence Advantage Advantage 468

Netbasequid

JANUARY 20, 2021

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Let’s see why that is! What’s a company to do?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

CIO

JULY 15, 2024

Some companies might choose to do Scope 3 reporting, thereby gaining an ESG advantage by virtue of their cloud provider’s sustainability practices. Cloud services have proven to be a great advantage for most organizations with lower costs, improved efficiency, better reliability, etc.

Airline 418

Airline Profiling Globalization Travel 418

CIO

JULY 2, 2024

Future proofing ensures organizations adapt to market changes while maximizing resources. Fuel competitive advantage through strategic innovation Innovation — critical for reshaping business models with emerging tech — succeeds by fostering a discipline of pragmatic exploration balanced with real-world business constraints.

Innovation 418

Innovation Technology Technology Banking 418

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing 246

Marketing Marketing Profiling Sales 246

CIO

SEPTEMBER 15, 2023

It enables the organization to focus on its core business while managing risks and accelerating time-to-market for new products and services. Survey the market The IT services market is facing an unprecedented mix of headwinds and tailwinds that are complicating how customers engage IT services providers. Outsourcing

IT 418

IT Market Intelligence Advantage Advantage 418

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 397

Win Algorithm Market Intelligence Intelligence 397

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Join us at the AlphaSense Advantage Summit to learn how to increase the speed at which you do research with AlphaSense’s latest AI capabilities.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

AUGUST 8, 2024

But there’s good news: When organizations leverage open source in a deliberate, responsible way, they can take full advantage of the benefits that open source offers while minimizing the security risks. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.

Security 476

Security Security Startups Benchmarking 476

CIO

AUGUST 27, 2024

A staged approach enables risk mitigation and resource optimization and ensures modernization efforts bolster operational efficiency and competitive advantage. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. the world’s leading tech media, data, and marketing services company.

Business 412

Business Benchmarking Security Security 412

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. How to Conduct Market Research.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Airline 98

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground. And the dips?

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

CIO

JULY 24, 2024

Navigate the Technology Investment Matrix for strategic advantage The Technology Investment Matrix provides a structured approach to managing technology investments across their life cycle, and the figure below provides a high-level overview. the world’s leading tech media, data, and marketing services company.

Technology 370

Technology Technology Matrix Benchmarking 370

Contify

APRIL 14, 2021

The post Market Intelligence: Definition, Advantages and Examples appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Market Intelligence 52

Market Intelligence Advantage Advantage Intelligence 52

CIO

DECEMBER 10, 2024

The good is it will exponentially change the speed at which financial institutions can do market trading. Toward that eventuality, Vartanian says China is acquiring massive amounts of encrypted data for the time when it might be able to unencrypt it all and gain significant economic, military, and security advantages globally.

Research 370

Research Startups Benchmarking Security 370

CIO

AUGUST 7, 2023

In particular, the award recognized Wipro for its work helping a global market intelligence company reduce the complexity of digital transformation by implementing Wipro’s innovative Boundaryless Enterprise framework powered by VMware Tanzu. Wipro also takes full advantage of the larger VMware partner ecosystem.

Innovation 368

Innovation Globalization Capital Market Intelligence 368

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Business 130

Business Profiling Sales Data Mining 130

CIO

JANUARY 12, 2023

1] To get the most from their investments, factories of the future will need to be driven by data and optimized with artificial intelligence (AI). For manufacturers, it’s important to understand the advantages and challenges of edge computing and to discover why smart factories are becoming AI-optimized.

Technology 284

Technology Technology Innovation Knowledge 284

Cipher

OCTOBER 15, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself.

Intelligence 325

Intelligence Intelligence Advantage Advantage 325

Netbasequid

JANUARY 24, 2022

And we have nine ways to use trending topics found online to your advantage! By watching these two avenues, brands can find out the trending topics and consequently discern behavior shifts in the market. And afterwards, tracking how effective they are isn’t very challenging in the right consumer and market intelligence tool.

Advantage 98

Advantage Advantage Sports Entertainment 98

Alpha Sense BI

MAY 27, 2024

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

WideNARROW

AUGUST 31, 2023

Collecting market intelligence is a critical part of any competitive strategy. As the competition in today's business landscape intensifies, gathering accurate market intelligence data that can be used to inform decision-making isn't just an advantageous move - it's essential.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

Netbasequid

JUNE 1, 2021

Reddit conversations certainly have an influence on markets, and we’ll explore why brands should watch the platform for: Mitigating risk and understanding consumer perception. 2020 sent everyone a memo on the importance of market intelligence gleaned from conclusive market research. Stopping a crisis before it happens.

Marketing 96

Marketing Marketing Market Intelligence Finance 96

Alpha Sense BI

MARCH 1, 2024

Generative artificial intelligence (genAI)—it’s seemingly ubiquitous, from its ascending market evaluation (reaching a $1.3 But some industry leaders are still unsure of how this technology can help them, their team, and operations—in other words, what is the ROI of genAI in market intelligence ? Why, exactly?

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Contify

SEPTEMBER 30, 2020

Make the most of Contify’s Competitive Intelligence Solution — the latest features and enhancements. Optimizing Competitive Intelligence by Integrating Primary Research and Secondary through AI-Enabled Solutions. The new normal requires new tools to navigate and gain a competitive advantage. Watch Webinar?. Read More ?.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

WideNARROW

OCTOBER 25, 2023

In the ever-evolving landscape of business, the role of market intelligence stands out as a pivotal force, offering companies a unique advantage in navigating their way through the shifting tides of commerce.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Commerce 52

FedSavvy

OCTOBER 11, 2023

Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing market intelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.

Intelligence 130

Intelligence Intelligence Competitive Intelligence Market Intelligence 130

Alpha Sense BI

SEPTEMBER 11, 2023

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. That’s why we are excited to announce the inaugural AlphaSense Advantage Summit 2023 , a virtual conference built to equip knowledge professionals with the insights and tools needed to navigate these changes successfully.

Advantage 59

Advantage Advantage Value Chain Market Research 59

Netbasequid

JUNE 16, 2023

This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.

Market Research 96

Market Research Marketing Research Research Marketing 96

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Data Quality and Management.

Sales 189

Sales Intelligence Intelligence Profiling 189

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52