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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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How to do competitive intelligence research

Aqute Intelligence

At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. What are the blind spots in our current market knowledge? The first step, rather confusingly, is the secondary research.

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How to Utilize Secondary Market Research

Netbasequid

Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. As a quick summary, primary market research is a form of research where data is collected, analyzed, and interpreted through an organization’s internal efforts.

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The Evolution of Expert Networks

Alpha Sense BI

As industry applications for expert insights expand beyond its more traditional niches in investment and consulting, companies across a range of industries are leveraging the value of expert insights to refine their services and gain competitive advantages. Ready to evolve your primary research with Expert Insights?

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Conducting Market Research: Template and How-To Guide

Netbasequid

And this is all essential intel to capture, as a strategy that’s not rooted in this knowledge is riddled with assumptions and destined to fail. Research location : Depending on your research design and data collection method, you will have the respondents come to you, you to them, or conduct desk research.

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Driving Decisions that Outcompete: Our Best Releases of 2022

Alpha Sense BI

Leverage exclusive, expert knowledge . Expert calls are primary perspectives that drive a deeper, more nuanced understanding of topics. Take Research On the Go. As your work continues to transition to online workspaces, knowledge workers are increasingly conducting research outside the bounds of their physical offices.

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Competitive Intelligence – Essential Skills Series

Fuld

Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. What is competitive intelligence?