What fuels Soltour’s strategy of digitalization and innovation
CIO
JANUARY 1, 2025
The bigplayers,such as OTAs [Online Travel Agencies], are advancing in their adoption of new technologies, taking advantage of AI andbig datatools,while other actors are in earlier stages of integration, he says. However, he adds,the maturityvaries in one of the most consolidated verticals at a national level.
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