CIO

OCTOBER 4, 2022

The CIO has a real ability to achieve a competitive advantage for its business through data. The four steps to data advantage. Organisations that can properly align their data environments stand to gain a significant competitive advantage. 1) Match the tech strategy to the business strategy. Data Center Management

Advantage 397

Advantage Advantage Retail Commerce 397

CIO

JANUARY 9, 2025

Many retailers are looking to AI for that competitive advantage. At Akeneo, our vision is to empower retailers with a unified platform that transforms fragmented product information into a strategic asset, says Fouache. Perhaps most concerning is the increased compliance risk that stems from inconsistent product information.

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

MARCH 19, 2025

That includes a couple of the major open source models, he says, because they offer privacy, cost advantages, and lower latency. These can be PDFs, digital forms, emails, and key information can be located anywhere, and presented in different ways. And the data is also used for sales and marketing.

Business 538

Business Technology Technology Globalization 538

CIO

DECEMBER 11, 2024

This organism is the cornerstone of a companys competitive advantage, necessitating careful and responsible nurturing and management. Poor-quality data is as detrimental as a pipeline outage, and perhaps more, as it can lead to bad decisions and provide harmful information to customers.

Management 417

Management Advantage Advantage Technology 417

CIO

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airline 510

Airline Travel Startups Pharmaceutical 510

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

FEBRUARY 21, 2025

At the end of 2023, Chicago-based Article Student Living was acquired by a global real estate investment company, which allowed the business to expand, and enabled it to make key investments in the high-demand student housing market. This information is used to make better site planning decisions in the future.

Innovation 435

Innovation Technology Technology Advantage 435

CIO

NOVEMBER 21, 2024

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458

Business IT Competitive Landscape Matrix 458

CIO

APRIL 9, 2025

The networking, compute, and storage needs not to mention power and cooling are significant, and market pressures require the assembly to happen quickly. Find more information by clicking here. Infrastructure challenges in the AI era Its difficult to build the level of infrastructure on-premises that AI requires.

Advantage 332

Advantage Advantage Security Security 332

CIO

MARCH 17, 2025

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. German process mining specialist Celonis has filed a lawsuit against ERP giant SAP.

Competitive 360

Competitive Startups Advantage Advantage 360

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Marketing 363

Marketing Marketing Advantage Advantage 363

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 370

Marketing Marketing Profiling Technology 370

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 361

Sales Marketing Marketing Banking 361

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. AI is essential for scaling end-to-end personalization.

Marketing 361

Marketing Marketing Commerce Retail 361

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements.

Marketing 360

Marketing Marketing Win Research 360

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 311

Learning Marketing Marketing Algorithm 311

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 324

Marketing Marketing Predictive Analytics Brainstorming 324

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

CIO

NOVEMBER 14, 2024

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. the world’s leading tech media, data, and marketing services company.

Retail 243

Retail Competitive Cyberspace IT 243

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. What are their advantages and disadvantages?

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

CIO

NOVEMBER 16, 2023

Deepa Soni: We strongly believe that enterprise agility and speed-to-market are key competitive advantages, and they’re a key tenant of our objectives. As we think about our next step change in driving business outcomes and competitive advantage for The Hartford, it is really our AI-led transformation. Can you expand on that?

Advantage 482

Advantage Advantage Benchmarking Innovation 482

mention

FEBRUARY 17, 2023

This article explores seven types and examples of data visualization, and offers tips on selecting the right method for your digital marketing campaign. This can be used to help boost digital marketing campaigns by allowing marketers to see patterns and trends that would be difficult to identify from raw data.

Marketing 349

Marketing Marketing Globalization Information 349

CIO

MAY 7, 2024

That’s according to a recent report based on a survey of CDOs by AWS in conjunction with the Chief Data Officer and Information Quality (CDOIQ) Symposium. This notion that the data is within their power to mine it for business advantage is different. Company data can drive its go-to-market strategy, she adds.

Advantage 493

Advantage Advantage Finance Technology 493

CIO

JANUARY 8, 2025

Though there are some common goals every organization might want to achieve, there is a unique benefit or advantage each organization will seek to differentiate them from competitors. Apart from boosting engagement and motivation, this facilitates informed decision-making.

Innovation 418

Innovation Capital Benchmarking Technology 418

CIO

JANUARY 15, 2025

Our clients have been through a transformation of offshoring, nearshoring, and trying to remove costs, said Mark Wilson, Managing Director, Capital Markets at Accenture, in a recent panel discussion. But the need to continue to do more with less is greater than it has ever been.

Capital 195

Capital Gaming Advantage Advantage 195

CIO

NOVEMBER 22, 2023

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.

Due Diligence 520

Due Diligence Advantage Advantage Travel 520

CIO

NOVEMBER 22, 2022

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Everyone in their organization — from sales to marketing to HR to operations — needs access to data to make better decisions.”

Advantage 545

Advantage Advantage Intelligence Intelligence 545

CIO

SEPTEMBER 12, 2024

It’s one of Zoho’s first products to take advantage of all of its investments in automation, no-code/low-code development, third-party integration, machine learning, and Zia, its in-house AI engine, the company said. The advances in Zoho Analytics 6.0 The sheer number of integrations they already support is unique.

Analysis 492

Analysis Advantage Advantage Algorithm 492

Smart Data Collective

FEBRUARY 14, 2023

RetailDive recently published an article titled Furniture retailer embraces digital marketing and measures its impact with analytics , which underscores the benefits that analytics offers. Bearing this in mind, taking advantage of the data that is created with every online interaction is crucial to conducting modern business.

Commerce 359

Commerce Retail Advantage Advantage 359

CIO

OCTOBER 21, 2024

This valuable information plays a crucial role in driving sales, marketing, service, and product development efforts, ultimately leading to satisfied customers and employees. This deficiency impacted the targeted marketing campaigns that would help boost the consumer experience (CX) and engagement.

Knowledge 458

Knowledge Win Gaming Profiling 458

CIO

OCTOBER 12, 2023

Consequently, organizations are seeking first-mover or at least fast-follower advantages—not unlike startup businesses looking to disrupt industries. Marketing departments may find ways to make information housed in knowledge-based articles and other content more easily discoverable. The companies that do this?

Startups 479

Startups Advantage Advantage Knowledge 479

CIO

AUGUST 14, 2024

Beyond the ubiquity of ChatGPT, CIOs will find obvious advantages working with a familiar enterprise supplier that understands their needs better than many AI startups, and promises integrations with existing enterprise tools. Platform familiarity has advantages for data connectivity, permissions management, and cost control.

Advantage 511

Advantage Advantage Security Security 511

CIO

OCTOBER 2, 2024

Organizations increasingly rely on these tools as they seek to modernize infrastructure, move to the cloud, automate workflows, and gain competitive advantage. It is also continuing its expansion into more underserved niche markets. All companies, big and small, in the ERP market are rapidly embracing AI.

IT 427

IT Retail Advantage Advantage 427

CIO

APRIL 17, 2024

Normally, a CCO develops ideas about what the market needs and communicates them to a design team, which produces sketches to then be reviewed by the CCO. But it’s a perfect job for LLMs that collect information as you write your program.” They’re now feeding the model new information with a three-week lag.

Biotech 487

Biotech Banking Retail Innovation 487

CIO

OCTOBER 1, 2024

This could force companies to share sensitive information, raising concerns over intellectual property and competitive advantage. The Act’s impact will extend beyond the EU, affecting any company — including major players like Google and Microsoft — that interacts with the European market.”

Intellectual Property 511

Intellectual Property Innovation Research Advantage 511

CIO

AUGUST 19, 2024

Today’s market reality is starkly different. Going small for big advantages Cost is surely a big factor for IT leaders weighing how to invest in emerging technologies such as GenAI. Lower cost isn’t the only advantage of using SLMs. A long-held opinion about AI capabilities is that bigger and more are better. Limit Errors.

Startups 468

Startups Advantage Advantage Learning 468