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Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

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Transforming IT from cost center to catalyst

CIO

Additionally, we explored how predictive models could be used to identify the ideal profile for haul truck drivers, with the goal of reducing accidents and fatalities. I built it externally for $50,000 in just five weeks—from concept to market testing. It’s a “yes” and “how might we get that done together”.

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The Advantages of SaaS for Data Security Strategies

Smart Data Collective

As internet connections become speedier and more reliable, businesses and consumers turn to SaaS for its convenience and other advantages. Gartner projects that global public cloud end-user spending is set to grow by 23 percent in 2021 with SaaS as the biggest market segment, which is set to expand to a $122.6 billion market.

Advantage 168
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Commerce 332
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Generac’s Tim Dickson on the evolving CIO role

CIO

He’s known as a digital game changer who operates at the intersection of advanced technology and business strategy. If there’s an aspect of taking on the contact center, which is not normally in an IT profile, he expects me to do that. Because you’re at an advantage. What’s the story you’re writing around data and AI right now?

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Marketing on Twitch: Best Practices and How to Get Started

mention

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

Marketing 130
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A Guide to Using QR Codes for Marketing Campaigns

mention

Quick Response (QR) codes have emerged as a powerful tool for marketing campaigns. You can also track the success of your marketing initiatives. From engaging customers with interactive content to streamlining data collection and analysis, QR codes have evolved into an essential asset for any modern marketing toolkit.