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Gartner projects major IT spending increases for 2025

CIO

Device spending, which will be more than double the size of data center spending, will largely be driven by replacements for the laptops, mobile phones, tablets and other hardware purchased during the work-from-home, study-from-home, entertain-at-home era of 2020 and 2021, Lovelock says. Samuel agrees with Gartner’s projections, however.

IT 501
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Goodbye digital transformation, hello AI-first business transformation

CIO

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. Netflix reimagined entertainment to become digital-first. Not necessarily.

Business 540
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Cost, security, and flexibility: the business case for open source gen AI

CIO

Other companies are also finding that open source gen AI models can offer more flexibility, security, and cost advantages, although there are risks. Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. You get more control over your costs.

Security 432
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Here are seven advantageous ways to do so.

Advantage 353
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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

AI technology has significantly improved the entertainment industry. This is going to permanently revolutionize the entertainment industry, including offering more social TV experiences. In the not-so-distant past, cable television ruled the roost when it came to home entertainment.

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8 Irresistible Call to Action Examples for Digital Marketers

mention

A well-executed call to action (CTA) is a key element of effective digital marketing. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re literally leaving money on the table.

Copywrite 363
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5 Great TikTok Hashtags Marketers Can Use for Massive Discoverability

mention

Americans who were stuck at home entertained themselves watching TikTok videos, attempting TikTok challenges, and creating their own popular content. With the platform expanding at such a rate, SMB marketers simply can’t afford to ignore it any more. Gaining consumer attention requires more than just content.

Marketing 299