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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. Here are seven advantageous ways to do so. You don’t have to “trick” consumers into following your brand if you know how to personalize your social media profiles. Focus on Instagram Insights.

Advantage 353
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ESG reporting: Carbon in the cloud

CIO

An organization that needs to improve its ESG profile may be inclined to outsource more to a cloud service provider. Importantly, the voluntary nature of Scope 3 emissions reporting allows clients to improve their ESG profile while becoming more technologically efficient with cloud services.

Airline 418
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

This creates a lot of advantages for its advertisers. Furthermore, with the location targeting option, you can reach people based on their IP address or the location listed on their profile. Member gender depends on what a user puts on their profile, while member age estimates the user’s profile information.

Profiling 362
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Executive Profile: Matt Callis, Senior Product Manager at Guild Education

ArchIntel

Matt Callis serves as a senior product manager at Guild Education , a company that provides an education and upskilling platform. The company aims to transform education into a “strategic talent advantage” and enhance recruiting, retention, mobility and diversity, according to its website.

Education 104
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Transforming IT from cost center to catalyst

CIO

A striking 79% of surveyed CIOs now view their role as a collaborative partner in educating and guiding CEOs and boards. Additionally, we explored how predictive models could be used to identify the ideal profile for haul truck drivers, with the goal of reducing accidents and fatalities. My experience aligns with this trend.

IT 458
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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. Perhaps the most significant advantage machine learning can provide is personalizing the entire sales funnel. However, machine learning enables much more.

Learning 363
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Generac’s Tim Dickson on the evolving CIO role

CIO

If there’s an aspect of taking on the contact center, which is not normally in an IT profile, he expects me to do that. You’re pretty proactive about having them come in and do lunch and learns and really help educate your team and expand their horizons. Because you’re at an advantage. It’s like a trifecta kind of win.

Win 476