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AI Driving the future of UAE enterprises: 59% of business leaders plan to increase investment in advanced technologies

CIO

Laying the foundations for generative AI requires a business-wide approach to data-driven decision-making that empowers the entire workforce to take full advantage of the technology while offering confidence and assurance to the business that it is safe and secure to embark on this journey.

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5 Huge Benefits of Automatic Data Analysis for SMEs

Smart Data Collective

Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. You can’t afford to ignore the benefits of data analytics as a new company. Fortunately, there’s a simple, yet effective solution: automatic data analysis.

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Tips for Interpreting and Using Box Plots for Data Analysis

Smart Data Collective

We have previously written about the benefits of data visualization, including its advantages with content marketing. Data visualization techniques like the box plot are instrumental in modern data analysis. They provide a comprehensive visual representation of a data set’s distribution and spread.

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 360
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Using AI to Automate Marketing Processes Using Salesforce Tools

Smart Data Collective

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 353
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Why All Digital Marketers Should Learn to Code

Zoominfo

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Learning 246
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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

One possible definition of the CDO is the organization’s leader responsible for data governance and use, including data analysis , mining , and processing. This notion of data in combination as opposed to a silo is something different for companies,” he adds. Company data can drive its go-to-market strategy, she adds.

Advantage 493