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Here’s how to remember it: Content = What you say Context = Where, when, and why you say it Let’s look at an example: “ I’m hungry ” (Content) Said at a fancy restaurant (Context) The same content in a different context can change its meaning entirely. It’s often used in strategic planning sessions.
Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on CompetitorAnalysis. It represents the sum of the parts (i.e., data) these other tools unlock. WHAT ABOUT POSITIVE SENTIMENT?
For example, if you owned a pizza restaurant, you might search on the term “pizza.” To ensure sentiment analysis is accurate though, beyond offering the abilty to get extremely granular and transparent results , your tools must evaluate language and its varying idiosyncrasies – from global languages like English, French, Mandarin, etc.,
For restaurant and hotel listings in particular, there’s certainly a lot that can be done to stand out from other listings. With categories, a great place to start is completing a competitoranalysis with GMBspy Chrome extension. Proximity for certain types of industries (restaurants, coffee shops, dry cleaners, etc.)
By giving people something potentially useful, you take the spotlight off of your effort to take advantage of a community and monetize and present yourself in a more favorable light. In case you want to learn more about internal link building, here’s a great post by Kevin Indig who shares how to take advantage of internal links.
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