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On a typical market research results example, you can interact with valuable trends, gain an insight into consumer behavior, and visualizations that will empower you to conduct effective competitoranalysis. Primary KPIs: a) Unaided Brand Awareness. This market survey report sample KPI focuses on aided brand awareness.
Market intelligence provides deep KPIanalysis, comparing things like mentions, posts, net sentiment and more. Tracking KOLs who have an impact on whatever you’re seeking to invest in can be advantageous and is a key market intelligence. It provides intel on not only the competitor, but on their consumers as well.
Perform a competitoranalysis, compare news vs social, use one of hundreds of filters or themes to see how your brand stacks up in the customer service department, or how you’re viewed in relation to any social justice issue. You can take advantage of their preset report templates or KPI templates – or you can customize your own.
But there is one notable advantage – you can send a personalized message to your target audience. Why Do You Need CompetitorAnalysis? The third most important ingredient you need is competitoranalysis. Because competitoranalysis helps you identify: Who are your clients competing against?
Another key advantage of tracking Share of Voice (SOV) is gaining valuable competitive insights. It helps marketers see how their brand compares to competitors in industry conversations. Are they leading the discussion, or is a competitor dominating the space? PR or social engagement).
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