CIO

OCTOBER 29, 2024

That’s great, because a strong IT environment is necessary to take advantage of the latest innovations and business opportunities. There are multiple examples of organizations driving home a first-mover advantage by adopting and embracing technology modernization when the opportunity presents itself early.”

IT 524

IT Human Resources Advantage Advantage 524

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

DECEMBER 11, 2024

If 2023 was the year of AI discovery and 2024 was that of AI experimentation, then 2025 will be the year that organisations seek to maximise AI-driven efficiencies and leverage AI for competitive advantage. Primary among these is the need to ensure the data that will power their AI strategies is fit for purpose.

Advantage 418

Advantage Advantage Intelligence Intelligence 418

CIO

JANUARY 13, 2025

The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly. owner and operator of grocery-anchored neighborhood shopping centers.

Innovation 526

Innovation Competitive Landscape Security Security 526

CIO

NOVEMBER 14, 2024

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today.

Retail 243

Retail Competitive Cyberspace IT 243

CIO

NOVEMBER 27, 2024

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. Operational AI offers organizations significant benefits, including time and cost savings, and critical competitive advantages in today’s business landscape.

Intellectual Property 482

Intellectual Property Startups Algorithm Learning 482

Crayon

NOVEMBER 27, 2024

Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it. With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get.

Competitive 325

Competitive Marketing Marketing Advantage 325

Cipher

SEPTEMBER 22, 2021

A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position.

Competitive 445

Competitive Advantage Advantage Marketing 445

CIO

OCTOBER 24, 2024

Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds. These advanced technologies will be “crucial for maintaining a competitive edge, improving operational efficiency, and enhancing the customer experience,” he says. CEO and president there.

IT 501

IT Entertainment Technology Technology 501

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

OCTOBER 4, 2022

The CIO has a real ability to achieve a competitive advantage for its business through data. The four steps to data advantage. Organisations that can properly align their data environments stand to gain a significant competitive advantage. 1) Match the tech strategy to the business strategy.

Advantage 397

Advantage Advantage Retail Commerce 397

CIO

DECEMBER 18, 2024

But with recent financial market turbulence, the rise of AI, and buyer consolidation impacting todays market, some have started asking: Is SaaS dead? Public SaaS companies have seen their valuations compress, with small-cap SaaS significantly underperforming broader market indices in 2024.

Finance 435

Finance Advantage Advantage Management 435

CIO

JUNE 21, 2024

The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors — SAP, Salesforce, Oracle, Microsoft and Intuit — commanding a 21.2% market share between them, according to International Data Corp. With just 0.2% With just 0.2%

Marketing 481

Marketing Marketing Innovation Advantage 481

CIO

NOVEMBER 21, 2024

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence.

Business 458

Business IT Competitive Landscape Matrix 458

CIO

MAY 27, 2024

For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.

Advantage 397

Advantage Advantage Competitive Landscape IT 397

CIO

JANUARY 1, 2025

The bigplayers,such as OTAs [Online Travel Agencies], are advancing in their adoption of new technologies, taking advantage of AI andbig datatools,while other actors are in earlier stages of integration, he says. This reflects the growing dependence on digital solutions to maintain competitiveness, he says.

Innovation 434

Innovation Travel Benchmarking Technology 434

CIO

NOVEMBER 22, 2024

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airline 510

Airline Travel Startups Pharmaceutical 510

CIO

NOVEMBER 21, 2023

Following are seven steps to guide this transformation for competitive advantage. No-code solutions offer significant advantages in addressing shadow IT as they shift the implementation and support work into business responsibilities.

Competitive 516

Competitive IT Capital Technology 516

CIO

DECEMBER 3, 2024

Laying the foundations for generative AI requires a business-wide approach to data-driven decision-making that empowers the entire workforce to take full advantage of the technology while offering confidence and assurance to the business that it is safe and secure to embark on this journey.

Technology 317

Technology Technology Business Data Analysis 317

CIO

JANUARY 9, 2025

Many retailers are looking to AI for that competitive advantage. Our customers and prospects face a growing challenge of managing vast amounts of product data across multiple channels and markets, adds Fouache. The platform offers tailored solutions for different market segments.

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. If you work in sales or marketing, I think you get the idea.

Business 540

Business Intelligence Intelligence Innovation 540

CIO

MARCH 25, 2025

The following questions are of central importance: Which features are on the market or in development and should inspire customers in the future? How should these be marketed? This includes their mission and vision, which is strongly aligned with the product portfolio and its further development.

Copywrite 357

Copywrite IT Innovation Finance 357

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 397

Marketing Marketing Innovation Capital 397

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 543

Marketing Marketing IT Startups 543

CIO

JANUARY 6, 2025

Taking a human-first approach to AI will help ensure our state can maintain ethics while taking advantage of the new AI innovations. She adds: This is especially crucial in times when technologies, markets, and customer expectations are rapidly evolving. To do that, Lieberman aims to develop AI capabilities to automate routine tasks.

IT 526

IT Innovation Security Security 526

CIO

MARCH 5, 2025

The smaller players are more likely to have the innovative solutions that allow an organization to get ahead of the competition, so Gupta allocates 10 to 20% of his IT budget for the more nimble suppliers. That takes away our competitive advantage. We often use them on tier two problems that could become tier one next year.

Technology 311

Technology Technology Knowledge Security 311

CIO

FEBRUARY 14, 2023

If you don’t tackle the challenges associated with cloud adoption today, you will be at a competitive disadvantage tomorrow. Cloud services can present a huge advantage for organizations pursuing digital and network transformations. Faster time to market. Competitive advantage. Learn more here. Multi Cloud

Business 448

Business Loss Advantage Advantage 448

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 370

Marketing Marketing Profiling Technology 370

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 362

Marketing Marketing Gaming Technology 362

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. What are their advantages and disadvantages?

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

Smart Data Collective

JUNE 24, 2022

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. There are a lot of different ways that companies can use data analytics to improve their marketing strategies.

Marketing 363

Marketing Marketing Restaurants Advantage 363

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. One of the most important ways companies are taking advantage of AI is with SEO. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success.

Marketing 363

Marketing Marketing Algorithm Commerce 363

CIO

NOVEMBER 16, 2023

Deepa Soni: We strongly believe that enterprise agility and speed-to-market are key competitive advantages, and they’re a key tenant of our objectives. As we think about our next step change in driving business outcomes and competitive advantage for The Hartford, it is really our AI-led transformation.

Advantage 482

Advantage Advantage Benchmarking Innovation 482

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 361

Sales Marketing Marketing Banking 361

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 360

Marketing Marketing Win Research 360