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In business, getting a leg up on the competition isn’t easy. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.
A week from today, we’re releasing the 2022 State of CompetitiveIntelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series.
Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
The team recently purchased Crayon and discussed how the platform and their team bring competitiveintelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Rather, it is about identifying what one’s company is already doing better and trying to gain full advantage of these existing strengths. ArchIntel™ -. It begins with trying to identify one’s real competitors.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.
A few days ago, we started collecting responses for our 2024 State of CompetitiveIntelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. The company’s stature in its segment in the fashion world stood practically unchallenged for generations.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Information you collect about competitors and customers, which helps you maintain a competitiveadvantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.
In the fast-paced world of retail, staying ahead means leveraging Retail CompetitiveIntelligence to craft strategies that drive profitability and customer loyalty. At the forefront of this innovative approach is Engage3 , a leader in pricing intelligence and Price Image Management. What is Retail CompetitiveIntelligence?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Don't let the term 'competitiveintelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitiveintelligence newsletter, the compass for your corporate foresight.
Thriving in retail requires more than just competitive pricing. For this, Engage3 , a leader in Retail CompetitiveIntelligence , offers solutions to help you stay ahead in 2025. What is Retail CompetitiveIntelligence? With their advanced tools, 2025 can be your most competitive year yet. Visit Engage3.com
CompetitiveIntelligence. We all hustle to understand our competition. Doing competitiveintelligence (CI) effectively is difficult. Investing in all three areas may be difficult which means outsourcing may be advantageous. Everyone wants it. We obsess over databases accessed and rumors shared.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
Need a competitiveintelligence partner to maximise your event value? Aqute has one major advantage in that we are free to focus on the singular task of compiling intelligence. Aqute has one major advantage in that we are free to focus on the singular task of compiling intelligence.
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. But that’s not to say you can’t use a DIY approach to competitiveintelligence – just that it will take you time to learn where to look, and how to access crucial details.
After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitiveintelligence process, choosing the best CI platform for the job was a no-brainer.
SCIP Insights Leveraging ICT for Smarter Decision-Making in CompetitiveIntelligence For any organization, making informed decisions is critical to stay competitive. Encryption, firewalls, and blockchain technologies safeguard sensitive intelligence from breaches, ensuring that insights remain confidential and protected.
A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitiveintelligence. He discusses the advantages CI can offer an enterprise, its importance in an organization, as well as how it benefits business performance.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Competitiveintelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitiveintelligence and analysis is a social media audit.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.
Get Business Strategy recently posted a blog entry that outlines the eight benefits of competitiveintelligence for small businesses looking to outperform companies that have been major players in the industry. One of the key benefits that come with competitiveintelligence is industry tracking.
SentinelOne announced that it seeks to recruit a competitiveintelligence leader with a “passion for building a resilient team culture.” The company further said that it seeks experienced candidates with a proven track record of producing quality competitiveintelligence across multiple channels. ArchIntel™ -.
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Reflecting on previous performance is essential for any business, and the same should be true for competitiveintelligence. Octopus Intelligence discusses how performance assessment could help improve CI in 2022. CI could provide a degree of certainty, competitiveadvantage and growth and security.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. In 1970, the sector accounted for almost 24.3 Fifty years ago the U.S.
Search How Can Marketers Use the Google Ads Transparency Center as a CompetitiveIntelligence Tool? How Can Marketers Use Ads Transparency Center as a CompetitiveIntelligence Tool? Despite its limitations, the Ads Transparency Center offers 2 considerable advantages to both users and advertisers.
Search How Can Marketers Use the Google Ads Transparency Center as a CompetitiveIntelligence Tool? How Can Marketers Use Ads Transparency Center as a CompetitiveIntelligence Tool? Despite its limitations, the Ads Transparency Center offers 2 considerable advantages to both users and advertisers.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
ArchIntel , a leading provider of concise actionable open source market and competitiveintelligence (CI) reports to business leaders, has released its latest white paper entitled, “Competitive & Artificial Intelligence: The Crossover Point.”. ArchIntel™ -.
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