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To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. But what does it actually look like to implement a salesenablement program?
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. macroeconomic factors, supply chain, etc.)
Information you collect about competitors and customers, which helps you maintain a competitiveadvantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. Identify Your Main Competitors You need to narrow down your competitivelandscape.
EVS: How will Sales Radar empower CI teams? SS: Market dynamics are ever-changing, and organizations need to respond to these changes at an even faster pace to gain the first-mover advantage. EVS: There is a lot of salesenablement technology available, how does this one stand out?
Related Reading: Crunchbase Alternatives & Competitors Contify Contify caters to diverse sectors and varied roles, from strategic planning to marketing execution, streamlining the process of competitive data curation and analysis. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
Looking into the future, leaders across segments will capitalize on the digital and information dividend and build robust data-driven strategies to innovate at pace, commercialize with purpose, and create sustainable business advantages. Discover the best strategy for your CompetitiveLandscape. .
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