Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Marketing departments create brand language that resonates with buyer personas.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

Smart Data Collective

MAY 11, 2023

AI can be especially important for e-commerce companies trying to create apps to help them compete in an increasingly saturated market. In February, a study found that the market size for AI in the retail sector is going to be worth over $25 billion by 2028. Keep reading to learn more.

Commerce 290

Commerce Competitive Landscape Gaming Algorithm 290

Aqute Intelligence

JUNE 25, 2024

For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. This is where knowing how to do a competitor analysis comes into play.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Why is a Competitive Analysis Report Important?

Analysis 162

Analysis Competitive SWOT IT 162

Netbasequid

JANUARY 24, 2022

And we have nine ways to use trending topics found online to your advantage! By watching these two avenues, brands can find out the trending topics and consequently discern behavior shifts in the market. Gauge the competitive environment. Trending Topics on Google and Twitter. Identify potential influencers.

Advantage 98

Advantage Advantage Sports Entertainment 98

Aqute Intelligence

DECEMBER 27, 2023

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? You're familiar with the industry titans – Gartner, Forrester, IDC – that provide a wealth of data and reports.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. Increased competitive edge: Keeps your business agile and responsive to industry shifts and competitor moves.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.

Marketing 130

Marketing Marketing Sales Advantage 130

Moz

OCTOBER 12, 2020

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.

Advantage 66

Advantage Advantage Competitive Due Diligence 66

mention

DECEMBER 6, 2023

This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.

Management 173

Management Business Competitive Landscape Innovation 173

Aqute Intelligence

JULY 8, 2024

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Competitor websites and marketing materials Start researching your competitors' own websites.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Primary Research Analysis 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Engage3

NOVEMBER 27, 2024

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.

Competitor Analysis 52

Competitor Analysis Retail Analysis Competitive Landscape 52

ArchIntel

DECEMBER 1, 2021

The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

JULY 10, 2024

Every brand needs some sort of competitive pricing strategy. They can’t simply paste any old number on a tag and call it a day – it needs to reflect your position in the market and hit the sweet spot between meeting customer expectations and making a profit.

Competitor Analysis 147

Competitor Analysis Competitive Intelligence Competitive Analysis 147

Datapine Blog

MARCH 18, 2020

Exclusive Bonus Content: Take Full Advantage of Social Platforms! Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world.

Advantage 71

Advantage Advantage KPI Profiling 71

ArchIntel

DECEMBER 1, 2021

Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 16, 2021

Lawson Abinanti , a positioning and message strategy expert, argued in an article for Marketing Profs that conducting a competitor positioning assessment is key to competitive intelligence. Despite its importance, Abinanti said understanding competitors’ positioning is an element of competitive analysis that is often overlooked.

Competitive Landscape 112

Competitive Landscape Competitive Intelligence Competitive Analysis 112

Aqute Intelligence

OCTOBER 9, 2019

At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. What problems do we encounter because we don’t know the competitive landscape? · Why do we lose deals?

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

mention

JULY 8, 2024

According to 27% of social media marketers, creating engaging content is one of their biggest challenges. These indicators give you an idea of your current standing in the competitive landscape compared to other players in your respective industry. Social media monitoring is one of the best ways to do competitive analysis.

Competitive Landscape 162

Competitive Landscape Competitor Analysis Analysis Competitive 162

Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Meltwater Engage.

Market Research 52

Market Research Marketing Research Advantage Advantage 52

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. Why or why not?

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Evalueserve

DECEMBER 6, 2021

Global Healthcare Market – 2021. Mass vaccination drives in advanced economies are instilling positive market sentiments with the presumption of stability. The ability to identify, negotiate and realize value from increasingly complex partnerships and alternative collaboration models has become an important competitive advantage.

Capital 98

Capital Globalization Marketing Marketing 98

GrowbyData

MARCH 16, 2023

Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies multi-dimensional views in near real-time into their competitor’s ad quality, competitive pricing, promotions, and product content across all advertising platforms. How does Ad Intelligence help Search Marketers?

Intelligence 98

Intelligence Intelligence Annotation Competitive Landscape 98

Alpha Sense BI

FEBRUARY 23, 2024

To navigate it all successfully, it’s imperative to have the tools and resources to facilitate confident decisions in today’s market. Artificial intelligence (AI) and smart market intelligence solutions are the key to keeping banks competitive in unpredictable markets.

Banking 111

Banking Due Diligence Competitive Landscape Benchmarking 111

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Engage3

NOVEMBER 11, 2024

Engage3 , a leader in retail pricing and competitive intelligence, provides these crucial insights, helping retailers thrive. Why Retail Competitive Data is Essential Retail competitive data is vital for understanding how the market is shifting. Engage3 tracks product availability and assortment across the competition.

Retail 52

Retail Competitive Competitive Landscape Competitive Intelligence 52

mention

AUGUST 28, 2024

Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. In business, it helps with market research, product development, and customer service. Remember, the goal is to find and use your company’s strengths to your advantage.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

GrowbyData

DECEMBER 7, 2022

Pricing intelligence is the capacity to monitor, track, and analyze market price data, as well as competitors’ prices within your landscape to help you make informed and data-driven pricing decisions. Identifying your competitors is crucial not only for pricing strategies but also for marketing strategies. More Details on.

Intelligence 96

Intelligence Intelligence Competitive Landscape Retail 96

GrowbyData

FEBRUARY 23, 2023

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

Intelligence 98

Intelligence Intelligence Competitive Landscape Annotation 98

mention

DECEMBER 6, 2023

This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.

Management 130

Management Business Competitive Landscape Innovation 130

Contify

AUGUST 25, 2020

The new normal requires new tools to navigate and gain a competitive advantage. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Competitive Intelligence 64

Competitive Intelligence Research Competitive Primary Research 64

Evalueserve

APRIL 5, 2021

You can use their positive outlook to your advantage, especially with customer testimonials on review sites like G2Crowd and Capterra. . Understanding what your clients like about your product or service, and what your competitors’ clients dislike about their product or service is extremely beneficial in the competitive landscape. . .

Competitive Intelligence 84

Competitive Intelligence Competitive Intelligence Intelligence 84

mention

JUNE 13, 2024

The Impact of Social Listening on Brands Social listening significantly impacts brands by helping them address customer issues, identify trends, and enhance their marketing strategies. Trend Analysis: Detecting shifts in customer preferences and market trends. Competitive Analysis: Know what your competitors are doing.

Travel 162

Travel Commerce Retail Hospitals 162

ArchIntel

NOVEMBER 4, 2020

The panel hosted Suki Fuller , fellow with The Council of Competitive Intelligence Fellows ; Fred Hoffman , interim chairman and assistant professor of Intelligence Studies of Mercyhurst University ; and Arik Johnson , chairman of Aurora Worldwide Development Corp. August Jackson, Senior Director, Market and Competitive Intelligence, Deltek.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104