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Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers. It’s nothing personal.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Rather, it is about identifying what one’s company is already doing better and trying to gain full advantage of these existing strengths. ArchIntel™ -. It begins with trying to identify one’s real competitors.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. The post Using CompetitiveIntelligence to Move the Company Ahead appeared first on ArchIntel™.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. The company’s stature in its segment in the fashion world stood practically unchallenged for generations.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Information you collect about competitors and customers, which helps you maintain a competitiveadvantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Author Itai Shapira explained that businesses are constantly striving to understand their competitors’ intentions, actions and vulnerabilities; then to use that knowledge to develop and implement a corporate strategy that wins in the market. intelligence, “compatible with the evolutionary nature of competition itself.”.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Company Insularity Is Not a CompetitiveAdvantage. Costly move.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitiveintelligence. He discusses the advantages CI can offer an enterprise, its importance in an organization, as well as how it benefits business performance.
Competitiveintelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. Receive our 6-page Win/Loss Cheat Sheets. See you in 2017.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
We last looked at Peraton in early 2021 and Peraton has gone through many changes such as organizational restructuring, commitments to building out a cybersecurity workforce, and big wins taking place within the past few years. Space and Intelligence – Led by Roger Mason. Let’s examine some of the recent and noteworthy wins.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
Why Conversation Intelligence? Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Conclusion.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligence research is essential for businesses.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. It’s hard to get one, and it’s harder to maintain one.
However, banking on these claims to enable a win is rarely ever fruitful. Sin #16: Relying on OCIs to eliminate the competition OCIs are very difficult to prove. As a subcontractor, Deloitte would financially benefit from Accenture winning the DCSS contract , which would give them motivation to influence DCSS requirements.
As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs. Figure 1 – A summary of major contract wins in 2023. CACI’s U.S.
FedSpending FedSpending is a competitiveintelligence tool that is used by competitors to track federal spending and to hold agencies accountable for managing their funds. GovWin GovWin is a tool primarily used to find and win government contracts.
Said Ron Jones , CEO of G2Xchange, “I’ve studied FedSavvy Strategies content and it always strikes me as great at identifying nuanced trends that really generate a competitiveadvantage. They deliver actionable market and competitiveintelligence to federal contractors.
Many sources of a competitor’s competitiveadvantage may often be categorized in one of four categories: People Processes Tools Past performance. Use it to your advantage to understand threat levels of competitors and…perhaps…who you want to hire away. We often refer to this as PPTP. What to do after your assessment?
With consumers increasingly shopping online, brands and retailers must ensure their products are discoverable, competitively priced, and compellingly presented across digital platforms. At the forefront of this shift is Engage3 , a leader in retail pricing and competitiveintelligence. What is the Digital Shelf? Heres how: 1.
Advantages of Competitor-Based Pricing Competitor-based pricing is a sound strategy for just about any business to try out, but it's especially handy if you need to be quick on your feet or make simpler pricing decisions, and want to stay in tune with how competitors price their products. There is no competitiveadvantage in that.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
Pursuing and winning a federal contract is by no means easy…ever. Management innovations often gave more advantages than technical innovations in an evaluation. HAPHAZARD COLLECTION OF COMPETITIVEINTELLIGENCE. Routine collection of competitiveintelligence is challenging. They are not the same.
Engage3, a leader in competitiveintelligence and price optimization, offers innovative solutions to help retailers thrive during the most lucrative shopping period of the year. With a proven track record in competitiveintelligence and price optimization, Engage3 helps retailers unlock their full potential. Why Engage3?
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
In such fierce times, the power of Product Intelligence can drastically increase your product popularity or bring your customer to you. What is Product Intelligence? In this product-led era, companies with the best product experience win. Product Intelligence is a lot more than aggregating product data for sales.
CompetitiveIntelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitiveintelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.
That’s why we are excited to announce the inaugural AlphaSense Advantage Summit 2023 , a virtual conference built to equip knowledge professionals with the insights and tools needed to navigate these changes successfully. Ready to start winning?
Market intelligence tools offer many benefits, including: Enhanced decision-making: By providing data-driven insights, these tools empower businesses to make decisions based on facts rather than hunches. Win Faster. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
More information isn’t necessarily a bad thing (except when it is), but it’s not really possible to determine the strength of a lead, or whether the account is worth the time to follow up and win, without some kind of intelligence tool. How to Prospect at a Trade Show with Sales Intelligence. Targeted Displacement Campaigns.
The new normal requires new tools to navigate and gain a competitiveadvantage. Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and CompetitiveIntelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises.
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