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Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. ArchIntel™ -. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Information you collect about competitors and customers, which helps you maintain a competitiveadvantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic marketadvantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Company Insularity Is Not a CompetitiveAdvantage. Costly move.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. See you in 2017.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
Both consumer intelligence and marketintelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitiveadvantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. Competitiveintelligence.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. MarketIntelligence.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Competitivemarketintelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – marketintelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.
Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing marketintelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitiveadvantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself.
If you’re trying to gather competitiveintelligence , researching their customer lists is a worthwhile endeavor. You can use the tools in this post to conduct a comprehensive competitive analysis that includes customer lists. When many companies target the same group of consumers, customer lists become a yardstick for success.
Are you new to sales and marketingintelligence… or not sure why you should care? The ZoomInfo event team leverages intelligence before, during, and after the trade show or other event – and they see a very high rate of return. You know a lot of target prospects don’t really have those job titles. The struggle is real.
How AI-enabled competitiveintelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. Each type of information has unique advantages and purposes.
We'll guide you step-by-step, ensuring you capture the essential data to boost your competitiveadvantage. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.
While it may seem competitiveintelligence (CI) and marketintelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. An excellent marketing strategy would take both MI and CI into consideration.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What advantages do they have that I don't have? Who are their clients?
The new normal requires new tools to navigate and gain a competitiveadvantage. Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and CompetitiveIntelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises.
In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. That’s why we are excited to announce the inaugural AlphaSense Advantage Summit 2023 , a virtual conference built to equip knowledge professionals with the insights and tools needed to navigate these changes successfully.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
Contify’s competitiveintelligence solution automates intelligence reports for a competitiveintelligence company. As part of the engagement, Contify customized its AI-enabled market and competitiveintelligence platform to deploy a custom competitiveintelligence solution for the competitiveintelligence company.
Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: PwC ). Source: Forbes ).
Make the most of Contify’s CompetitiveIntelligence Solution — the latest features and enhancements. Optimizing CompetitiveIntelligence by Integrating Primary Research and Secondary through AI-Enabled Solutions. The new normal requires new tools to navigate and gain a competitiveadvantage.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks.
The webinar was hosted by Contify, a leading competitiveintelligence company. The webinar focused on the evolving nature of competitivemarketintelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligenceadvantage.
Developing a clear map of your competitors and their customers provides a foundation of marketintelligence. A major advantage in this industry is the ability to pinpoint code that identifies software implemented on public websites. Need an experienced competitiveintelligence partner?
Businesses are embracing a technology-driven approach to gain a competitiveadvantage. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitiveadvantage.
the competitiveintelligence firm specialized in providing life insurance and annuity product data to the industry, today announced Victoria L. Her experience, judgment, and values have strengthened the Wink team,” said Moore, Chairwoman and CEO of both Wink and Moore MarketIntelligence. NAMES NEW PRESIDENT.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
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