Crayon
JULY 21, 2021
In business, getting a leg up on the competition isn’t easy. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.
Crayon
APRIL 30, 2021
Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.
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Cipher
JUNE 17, 2020
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Crayon
APRIL 11, 2022
The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
Crayon
SEPTEMBER 15, 2023
A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.
Crayon
FEBRUARY 16, 2022
A week from today, we’re releasing the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series.
ArchIntel
JANUARY 4, 2021
Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.
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