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SAP, Salesforce lead $356 billion enterprise applications market: IDC

CIO

The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors — SAP, Salesforce, Oracle, Microsoft and Intuit — commanding a 21.2% market share between them, according to International Data Corp. With just 0.2% With just 0.2%

Marketing 798
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Modernize manufacturing IT to maximize business value on Microsoft Cloud

CIO

But to do so successfully, IT leaders must show that this effort is not merely a technology “refresh” but a strategic action to unlock business value and sustain long-term growth. IT leaders can use “business value” as the key criterion for guiding infrastructure modernization. Results: boost customer satisfaction and loyalty.

Business 680
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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 246
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The Java migration imperative: Why your business should upgrade now

CIO

Applications are the backbone of modern business. In fact, 50% of today’s enterprise apps are Java-based – meaning most of today’s businesses rely on Java in some shape or form. In fact, 50% of today’s enterprise apps are Java-based – meaning most of today’s businesses rely on Java in some shape or form.

Business 766
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The business value of social sustainability

CIO

Social sustainability is good for business. It can help to unlock new markets, attract and retain customers, build trust and credibility, and spark innovation. The United Nations defines social sustainability as, “Identifying and managing business impacts, both positive and negative, on people.” The benefits are clear.

Business 660
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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them.

Advantage 233
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Future-Proofing Your Business with Hyperautomation

CIO

Robotic process automation (RPA) is a well-established means of automating repetitive business processes implemented in software. However since then great strides have been made in machine learning and artificial intelligence. Combined with RPA tools they enable much greater levels of automation of many business processes.

Business 765