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Instead of seeing digital as a new paradigm for our business, we over-indexed on digitizing legacy models and processes and modernizing our existing organization. As a result, most businesses remain saddled with complexity, department silos, and old ways of doing things. The reality for most businesses was much less revolutionary.
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Here, new-breed of players such as New Delhi-based Hippo Stores have a distinct advantage, providing a prime example of how retailers can rethink both business and technology in service of omnichannel transformations. “We As a result, business and technology process at the physical and online stores never really merge.
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