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Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. As a quick summary, primary market research is a form of research where data is collected, analyzed, and interpreted through an organization’s internal efforts.
And this is the exact opposite of what needs to happen in today’s consumer-driven businessenvironment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. Each has its own advantages and challenges. Primary vs. secondary research.
While you shouldn’t base all of your product-based research on this KPI, it is very valuable, and you should use it to your advantage frequently. Another aspect to consider when looking at how to present market research data is your audience’s willingness or motivation to purchase your product. b) Purchase Intention.
Curating and combing through content sources can take hours or even days, precious time companies cannot afford to waste in today’s fast-paced businessenvironment. Best for: Easy access to powerful, cost-effective primaryresearch. Users never have to filter through excess noise to get to the insights that really matter.
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