Zoominfo

FEBRUARY 8, 2022

It’s no longer enough for sales and marketing teams to work in silos or in isolation from the rest of their organizations.

Marketing 100

Marketing Marketing Sales Competitive 100

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 1, 2022

And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. Each has its own advantages and challenges.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

JUNE 8, 2022

Whether starting from scratch or if the main competitors are known, market research reveals the most complete intel available, particularly when one is working in our Companies Dataset. It involves continuous monitoring and discovery of conversations being held by the target audience and identifying ways to gain competitive advantage.

Competitive 98

Competitive Benchmarking Analysis Competitive Intelligence 98

Netbasequid

MAY 25, 2022

This challenge is compounded by the need to perform analysis within that fragmented business environment. Market data analysis requires much more than brain power. And businesses pursue mergers and acquisitions to improve the economies of scale and scope.

IT 124

IT Marketing Marketing Innovation 124

Alpha Sense BI

DECEMBER 13, 2022

The overwhelming majority of business leaders now recognize the need to grow this market intelligence practice in their organizations. Yet Harvard Business Review found that while 90% of leaders cite it as “key to c o mpany success,” only a quarter are genuinely confident in their data and analysis skills.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Engage3

JANUARY 18, 2022

Retail CIO’s can use this special edition to advise the business areas on how to cut through market hype when prioritizing retail technology investments in a disruptive and unpredictable digital business environment.”. “We Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Netbasequid

OCTOBER 3, 2022

The researcher is more likely to accept results that confirm what they already know about the way markets or consumers are than those that contradict their views. In the modern fast-changing business environment, it’s easy to see why such bias might lead to a colossal failure down the line. Acquiescence Bias.

Research 105

Research Marketing Research Market Research Analysis 105

Netbasequid

DECEMBER 26, 2022

A unique strength of media monitoring software over other marketing tools is that it can monitor the goings-on in real time. This is fitting for the modern business environment which is characterized by trends and fads. Unless the technology is easy to use, you will not be able to take full advantage of it. Ease of use.

Startups 52

Startups Competitive Intelligence Competitive Business Environment 52

Netbasequid

JANUARY 2, 2023

As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your business environment fully. NetBase Quid is great for consumer and market intelligence gathering.

Key Performance Metrics 52

Key Performance Metrics Travel Startups Competitive 52

Alpha Sense BI

JANUARY 5, 2024

Best Enterprise Search Engines At a Glance AlphaSense – Best for extracting insights and answers from both high-value internal and external market intelligence content with the power of artificial intelligence— all on a single platform.

Knowledge 52

Knowledge Annotation Algorithm Intellectual Property 52

SCIP

JULY 22, 2024

SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.

Competitive Intelligence 40

Competitive Intelligence Intelligence Intelligence Competitive 40

CIO

JANUARY 9, 2025

These discussions should cover: The organizations top business objectives Key challenges and operational pain points Opportunities for growth and innovation Analyze the competitive landscape To remain competitive, CIOs must analyze the business environment. the worlds leading tech media, data, and marketing services company.

Innovation 195

Innovation Business Competitive Landscape Competitive Positioning 195

CIO

NOVEMBER 12, 2024

As technology becomes increasingly central to business strategy, the need for IT to work seamlessly with other departments has never been more critical — yet many IT organizations still operate in isolation, focused on technical minutiae rather than broader business outcomes.

Innovation 195

Innovation Win Benchmarking Research 195