Advantage Battlecard Win 
Primary Intelligence
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
Evalueserve
MARCH 15, 2021
Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
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ArchIntel
MARCH 3, 2021
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
Primary Intelligence
JANUARY 23, 2023
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Primary Intelligence
APRIL 13, 2020
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.
Primary Intelligence
APRIL 13, 2020
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Everything to the right of the 0 represents a positive gap or advantage in the criteria.
Aqute Intelligence
SEPTEMBER 6, 2023
Crayon's platform lets you tap into more than 100 different data types and take advantage of data visualization and customizable reporting features, facilitating better decision-making and strategic planning. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations.
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