Primary Intelligence
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.
Kompyte
APRIL 25, 2023
As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.
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Evalueserve
MARCH 15, 2021
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
ArchIntel
MARCH 3, 2021
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
Aqute Intelligence
SEPTEMBER 6, 2023
Crayon's platform lets you tap into more than 100 different data types and take advantage of data visualization and customizable reporting features, facilitating better decision-making and strategic planning. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.
M Brain
AUGUST 29, 2023
Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.
Primary Intelligence
JANUARY 23, 2023
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
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