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But that may be as much about protecting any competitive advantage as it is about any lack of success. Adoption of Copilot so far tends to be in what he refers to as pockets, which matches how McKinsey reports that most gen AI deployments are happening in specific departments: marketing and sales, service and support, and product development.
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I've annotated the #1 position, along with the 1,000px and 2,000px marks. In cases like this, it's a strategic advantage to work for the featured snippet, as there's likely a substantial drop-off in clicks from #1 to #2. Data is great, but sometimes it takes the visuals to really understand what's going on.
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