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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
However, competitive analysis about your competitors can be a complex and time-consuming process. This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques.
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
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Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. As a quick summary, primary market research is a form of research where data is collected, analyzed, and interpreted through an organization’s internal efforts.
In more detail, this means that market research is guided by a specific research problem rather than simply going out to understand the market. And its steps include the collection, analysis, and interpretation of market data. Each has its own advantages and challenges. Primary vs. secondary research.
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Brand Loyalty Analysis. And the best part is primaryresearch results are conclusive.
The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. When everyone uses the same data, the competition is between who has the better analysis tools.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. They come in handy to manage the results, but also the most important aspect of any analysis: the presentation of said results, without which it becomes hard to make accurate, sound decisions.
Brands now have the power to supplement their traditional primary and secondary market research data with continuous intelligence tailored to their internal business needs. And the insights are offered for analysis in visually stunning and intuitive dashboards: But we’re getting ahead of ourselves. This is only the first step.
How AI-enabled competitive intelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. One way to develop such an information advantage is by integrating information from all possible sources.
The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. With the mobile version of our dashboards feature, you can monitor companies, topics, and trends on the go with fully functional, mobile-optimized dashboards.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Each video explores a critical aspect of CI, from introducing its core concepts to advanced research and analysis techniques, ensuring you have the tools and knowledge to stay ahead of the competition. What is competitive intelligence?
Utilize its advanced search capabilities to access a wide range of information, including earnings call transcripts, broker research , SEC filings, news articles, and more. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
Stream in AlphaSense provides businesses with valuable expert insights for investment research on target sectors, industries, or companies through its expert transcript library or one-on-one expert calls. This integration provides you with the most robust and comprehensive research platform in the world.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.
Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.
During turbulent times, the advantages of harnessing expert transcripts become even more crucial: Relevant Insights : Expert transcripts provide an up-to-date view of market sentiment, allowing investors to gauge the weight of conversations and make strategy adjustments promptly.
Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? What advantages do they have that I don't have? You need big data sets for competitive analysis and a platform that can handle massive amounts of information. How many clients do they have compared to me?
Over the past decade, the financial services industry has observed fundamental investment analysis evolve as a result of technological advances. Many investment analysts leverage expert calls for comprehensive research; however expert calls come with the risk of exposure to confidential or material non-public information (MNPI).
You could use international market research to get a clear picture of the risks and business opportunities that lie ahead in countries you plan to export or expand to. Why conduct international market research? Say hello to our market analysis template ! What to consider before starting the global market research process.
Performing Time Series Data Modeling – Filter by SEC filings to access income statements, balance sheets, and more, and then drill down to see and export QoQ data for trend analysis. Sentiment Analysis – Identify and quantify levels of emotion around specific research topics within expert transcripts.
Competitive market analysis helps you make informed decisions about anything from marketing to hiring. No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.
Competitive market analysis helps you make informed decisions about anything from marketing to hiring. No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.
However, only 21% of insurers have the tools for advanced data analytics capabilities, and fewer (19%) are taking advantage of advanced technologies to streamline operations, enrich experiences, integrate across emerging ecosystems, and make faster and more data-driven decisions.
Some of GenAIs most transformative advantages, such as improved decision-making or enhanced customer experience, can be difficult to quantify, making ROI calculations complicated. At the same time, organizations must maintain a realistic understanding of their AI maturity to avoid overestimating readiness or scaling too quickly.
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. With Stream in AlphaSense, users have access to an expansive library of expert calls and transcripts that reveal firsthand perspectives they wouldn’t find anywhere else. Who uses expert networks?
To optimize both margin and market share, a data-centric, live state of the market pricing analysis can solve many of the unanswered questions services leadership and pricing directors face. Our expertise enables TBR to identify market trends, optimize pricing strategies and drive competitive advantage.
We’ll also cover how to leverage AI-driven insights and primaryresearch to reveal deeper, often overlooked trends — all designed to help you stay ahead of the curve. Advanced tools and techniques: Learn how to identify deeper trends and insights with primaryresearch and data analysis.
Practical Insight: Primaryresearch is the best way to uncover the market factors that will impact your product. This knowledge is the next step towards positioning your product to maximize its unique benefits and take advantage of gaps in other offerings. Are they targeting a specific segment? What features do they emphasize?
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