CIO

JULY 24, 2024

Navigate the Technology Investment Matrix for strategic advantage The Technology Investment Matrix provides a structured approach to managing technology investments across their life cycle, and the figure below provides a high-level overview. the world’s leading tech media, data, and marketing services company.

Technology 370

Technology Technology Matrix Benchmarking 370

Zoominfo

MARCH 26, 2025

Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-Market Intelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Immediate Market Intelligence Benefits.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

JANUARY 20, 2021

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. Specifically, we’ll explore how top brands retain their competitive advantage with a look at: Consumer insight for brands. How to conduct market research. Getting the edge with emerging market insights. Consumer Insight for Brands.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Airline 98

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

Netbasequid

APRIL 17, 2023

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? Challenges 1.

Analysis 98

Analysis Marketing Marketing Competitive 98

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Netbasequid

JANUARY 24, 2022

And we have nine ways to use trending topics found online to your advantage! Such breakdowns as offered by Google and Twitter can give you a starting point for your trending topics analysis. And afterwards, tracking how effective they are isn’t very challenging in the right consumer and market intelligence tool.

Advantage 98

Advantage Advantage Sports Entertainment 98

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

Netbasequid

MARCH 8, 2023

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market. Is it easy for them to switch to a better provider?

Analysis 98

Analysis Competitive Intellectual Property Competitive Landscape 98

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. One of the best ways to proceed is with a SWOT analysis.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

Competitive Intelligence 104

Competitive Intelligence Competitive Analysis Intelligence 104

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

FedSavvy

OCTOBER 11, 2023

Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing market intelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.

Intelligence 130

Intelligence Intelligence Competitive Intelligence Market Intelligence 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Aqute Intelligence

AUGUST 16, 2023

If you’re trying to gather competitive intelligence , researching their customer lists is a worthwhile endeavor. You can use the tools in this post to conduct a comprehensive competitive analysis that includes customer lists. Similarweb Tracking other websites your audience visits is a good way to identify your competition.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Market Segmentation Analysis 130

Alpha Sense BI

SEPTEMBER 11, 2023

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. That’s why we are excited to announce the inaugural AlphaSense Advantage Summit 2023 , a virtual conference built to equip knowledge professionals with the insights and tools needed to navigate these changes successfully.

Advantage 59

Advantage Advantage Value Chain Market Research 59

Alpha Sense BI

MAY 27, 2024

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Aqute Intelligence

SEPTEMBER 6, 2023

You can outsmart the competition with their real-time and historical tracking tools, which allows users to stay attuned to market trends and opportunities. Kompyte This competitive intelligence automation software focuses on providing clear and actionable insights to improve your competitive positioning.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

mention

JULY 26, 2024

As a business owner or marketing professional, you know the challenge of monitoring brand mentions across multiple platforms. At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitor analysis, and sentiment assessment. Mention makes this task not just manageable but effortless.

Analysis 162

Analysis Predictive Analytics Advantage Advantage 162

Cleverx

FEBRUARY 27, 2020

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Zoominfo

APRIL 23, 2020

Are you new to sales and marketing intelligence… or not sure why you should care? The ZoomInfo event team leverages intelligence before, during, and after the trade show or other event – and they see a very high rate of return. Intent Data: A Competitive Intelligence Must-Have. The horrors of bad lead lists are endless.

Sales 189

Sales Intelligence Intelligence Profiling 189

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Cooperative Intelligence Blog

AUGUST 26, 2016

Competitive Intelligence is NOT competitor spying. While competitors are definitely part of the external scanning and analysis process: customers, suppliers, regulators, new technology and so many more sources are part of the competitive puzzle. Company Insularity Is Not a Competitive Advantage.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

ArchIntel

DECEMBER 1, 2021

Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SCIP

JULY 18, 2024

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.

Market Intelligence 40

Market Intelligence Intelligence Intelligence Marketing 40

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. Here they are in order of popularity: 1.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Alpha Sense BI

AUGUST 30, 2023

AI enables analysts to uncover opportunities even amidst volatility, operate with higher agility, perform data analysis at scale, and assess risk more accurately. As time goes on and more firms adopt AI tools, these capabilities will become even more essential to maintain a competitive advantage.

Management 98

Management Biotech Due Diligence Algorithm 98

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. But if their timing isn’t right, all of those advantages can quickly go out the window. Buyers who are in the market today probably haven’t asked for a meeting. Prospects who love your product may not be ready to buy.

Sales 147

Sales Advantage Advantage Research 147

Netbasequid

NOVEMBER 17, 2021

There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). The global revenue from the NLP market was $3 billion in 2017 and is predicted to increase 14-fold to $43 billion in 2025.

IT 98

IT Analysis Market Research Marketing Research 98

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” Modern marketing and sales professionals have a wealth of business intelligence at their disposal, from proprietary customer data to public market intelligence reports. Enter, the Customer Insight Report. Use a little (a little!)

Profiling 138

Profiling Sales Analysis Business Intelligence 138

Netbasequid

FEBRUARY 20, 2021

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104