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What is Brand Protection?

mention

Online Brand Monitoring: With the proliferation of e-commerce and social media, brands utilize monitoring tools and services to track online mentions, detect brand impersonation, monitor unauthorized sales channels , and address negative sentiment or fraudulent activities that could harm brand perception.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.