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Personalization and Customer Profiling with AI-Driven Helpdesk Software

Smart Data Collective

A growing number of software developers are creating Helpdesk applications that rely on personalization capabilities that would not be possible without modern AI algorithms. The Role of Customer Profiling Customer profiling entails the gathering and examination of data to generate comprehensive profiles of your clientele.

Profiling 287
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. Here are seven advantageous ways to do so. Understand the Algorithm. The algorithms on social media are the dictators that determine if your content is worthy to be seen by potential customers.

Advantage 297
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7 famous analytics and AI disasters

CIO

Insights gained from analytics and actions driven by machine learning algorithms can give organizations a competitive advantage, but mistakes can be costly in terms of reputation, revenue, or even lives. Here are a handful of high-profile analytics and AI blunders from the past decade to illustrate what can go wrong.

Algorithm 545
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Salesforce Data Cloud updates aim to ease data analysis, AI app development

CIO

This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform.

Analysis 435
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7 dark secrets of generative AI

CIO

Everyone is still amazed by the way the generative AI algorithms can whip off some amazing artwork in any style and then turn on a dime to write long essays with great grammar. Generative AI algorithms are still very new and evolving rapidly, but it’s still possible to see cracks in the foundation. The stock prices are soaring.

Algorithm 468
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What a quarter century of digital transformation at PayPal looks like

CIO

User data is also housed in this layer, including profile, behavior, transactions, and risk. Currently, PayPal has more than 200 petabytes of payment data, a competitive advantage with valuable information and potential to drive better commerce experiences for consumers and merchants,” he says.

Commerce 497
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AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

One of the best ways to utilize AI in marketing is by taking advantage of contextual advertising. A number of artificial intelligence algorithms that have been instrumental in improving the performance of contextual advertising campaigns. This form of advertising has several advantages, which will be explained below.

Algorithm 341