Trending Articles

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Celonis sues SAP for anti-competitive data access practices

CIO

German process mining specialist Celonis has filed a lawsuit against ERP giant SAP. The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. At issue is how third-party software is allowed access to data within SAP systems.

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Smarter Territories, Efficient Automation: RevOps Success Stories

Zoominfo

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

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What Are the Ethical Implications of Using AI in Advertising

Smart Data Collective

You can harness the power of AI to create personalized, data-driven ad campaigns but must be aware of the ethical issues.

Business 197
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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more. The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What’s Wrong With Modern Social Listening? Part 1. Query Writing

Infegy

Learn how to ditch time-consuming Boolean queries! Discover how Infegy Starscape's AI tools unlock faster, more accurate social listening insights.

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Navigating the Data Maze: Top Trends in Data Intelligence for 2025

BI Survey

Imagine standing at the entrance of a vast, ever-expanding labyrinth of data. Each day, the walls shift and new pathways emerge. How do you not only find your way through but also extract the treasures hidden within? This is the challenge facing organizations, especially data consumers, today as data volumes explode and complexity multiplies. The compass you need might just be Data Intelligenceand it’s more crucial now than ever before.

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AI-Powered Email Marketing: Boost Engagement and Revenue

Smart Data Collective

Transform your email marketing with AI to increase personalization, boost click-through rates, and maximize revenue effortlessly.

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How IT Leaders Can Fight Back Against Vendor Lock-In

Dataversity

Enterprise IT leaders are experiencing growing frustration with software vendors who wield excessive control over their technology roadmaps. From restrictive licensing agreements to forced upgrades and shifting support models, IT departments often find themselves at the mercy of vendors rather than in control of their own digital strategies. With so-called vendor lock-in on the rise, […] The post How IT Leaders Can Fight Back Against Vendor Lock-In appeared first on DATAVERSITY.

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The Future of Data Engineering and AI-Driven Analytics in the Workforce

TDAN BI

The future of data engineering and AI-driven analytics is both exciting and complex. As technology continues to evolve at a rapid pace, so too does the demand for a workforce capable of harnessing the full potential of these advanced systems.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Mercedes-Benz entrena a una división de robots Apollo con vistas a incorporarla en su línea de montaje

CIO

El pasado 2024 estuvo marcado por el despliegue de robots humanoides de propsito general en diferentes sectores de la actividad. De hecho, Mercedes-Benz anunci entonces un acuerdo con Apptronik para incorporar los robots Apollo del fabricante en su cadena de ensamblaje. Ahora, tras irrumpir en el accionariado del fabricante de robtica, la casa alemana est probando las capacidades de estos robots para tareas como mover componentes a la lnea de produccin o llevar a cabo controles de calidad.

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Unlocking the Power of Taxonomy in Market & Competitive Intelligence

Contify

Discover how taxonomy enhances market and competitive intelligence by organizing data, improving analysis, and driving informed decisions.

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Creating Impactful Branding: Using Design Tools vs. AI

Smart Data Collective

There are a lot of great reasons to consider using AI and design tools to create great branding graphics.

Business 165
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8 Essential Sales Dashboard Examples for Revenue Growth

GoodData

This article explores key examples of sales dashboards, highlighting how they improve operations and support strategic business initiatives.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Predictive Analytics Supports Citizen Data Scientists

TDAN BI

Like every other business, your organization must plan for success. In order to do this, the team must have a dependable plan, be able to forecast results, and create reasonable objectives, goals, and competitive strategies.

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How automation forges a sense of community and purpose at 6sense

CIO

The world is becoming digitally native and tech companies are leading the charge. There are exceptions depending on the industry, says 6sense CIO Bryan Wise, but situations will arise where if a company gets large enough, the cost benefit becomes a key concern, and going back on prem to an extent might be the right option. Were a long ways from that but because of the complexity of data residency of some larger fortune 500 companies, and theyre definitely thinking about true costs in the cloud a

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Using Excel Solver With Power Pivot

Chris Webb BI

After years of meaning to learn how to use Excel Solver , this week I’ve finally made a start: I want to use it to work out the optimal way of distributing workspaces across capacities in a Fabric tenant from the point of view of CU usage. I’m a long way from knowing how to do this properly (I’ll blog about it when I’m ready) but one of the first things I found is that while there are lots of resources on the internet showing how to use Solver, there are no examples of ho

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Marketing 130
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Winning With Flexibility: Why Deployment Choices Are Critical for Enterprise Analytics

GoodData

Ensure compliance, scalability, and security with flexible analytics deployment. GoodData empowers enterprises with cloud, hybrid, and on-prem solutions.

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What If AI’s Mistakes Aren’t Bugs, but Features?

TDAN BI

We often say AIs mistakes are by design, but theyre really not. AI wasnt built to fail in these specific ways its errors emerge as a byproduct of how it learns. But what if we actively use them as a tool instead of just tolerating AIs weird mistakes or trying to eliminate them?

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What’s driving the global common data capability at RGA

CIO

When the board says, AI! CIOs have the daunting task of educating it on the various flavors of this capability, and steering them to the most beneficial investments and strategies. Mark Brooks, who became CIO of Reinsurance Group of America in 2023, did just that, and restructured the technology organization to support the platform, redefined the programs success metrics, and proved to the board that IT is a good steward of the dollar.

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Fujitsu’s Policy Twin: Revolutionizing Public Policy with Digital Twins

TBR

The Social Digital Twin is born In February TBR met with a Fujitsu team led by Akihiro Inomata, Ph.D., Senior Project Director, Social Digital Twin Core Project, Fujitsu Research, Fujitsu Limited, to discuss Fujitsus Policy Twin, a creative application of digital twin technologies to public policy. The following reflects both that discussion and TBRs ongoing research and analysis around Fujitsu.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

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Meltwater vs. SproutSocial: Which Is the Right Choice? (2025 review)

mention

Choosing between Meltwater and Sprout Social for social media monitoring requires carefully weighing each platform’s distinct capabilities, pricing structure, and overall user experience. These industry-leading tools take different approaches to social listening – with Meltwater offering enterprise-level media monitoring across traditional and social channels, while Sprout Social focuses on comprehensive social media management with robust listening features.

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Podcasting Playbook: What We Learned After 100 Days of Running a B2B Podcast

Weidert Group

If youve ever thought about launching a podcast for your business, or if youve dismissed the idea as too resource-intensive, this episode of The ChangeOver is for you. Over the past six months weve experienced what it takes to make a B2B podcast work and now we're sharing what we've learned, including: why we started a show how we got buy-in from the team to participate whats working well, including tools we've implemented to create more efficiently how we're measuring show performance, includin

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5 top business use cases for AI agents

CIO

The next evolution of AI has arrived, and its agentic. AI agents are powered by the same AI systems as chatbots, but can take independent action, collaborate to achieve bigger objectives, and take over entire business workflows. The technology is relatively new, but all the major players are already on board. In October, Microsoft announced that 100,000 organizations including Standard Bank, Thomson Reuters, Virgin Money, and Zurich Insurance are using Copilot Studio, double the number just mont

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.