Trending Articles

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Celonis sues SAP for anti-competitive data access practices

CIO

German process mining specialist Celonis has filed a lawsuit against ERP giant SAP. The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. At issue is how third-party software is allowed access to data within SAP systems.

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Smarter Territories, Efficient Automation: RevOps Success Stories

Zoominfo

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

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What Are the Ethical Implications of Using AI in Advertising

Smart Data Collective

You can harness the power of AI to create personalized, data-driven ad campaigns but must be aware of the ethical issues.

Business 197
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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more. The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What’s Wrong With Modern Social Listening? Part 1. Query Writing

Infegy

Learn how to ditch time-consuming Boolean queries! Discover how Infegy Starscape's AI tools unlock faster, more accurate social listening insights.

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Making sense of change: How post-election dynamics are reshaping market research industry trends

M Brain

When a Fortune 500 retailer saw an unexpected 15% sales drop in key Midwest markets just weeks after the recent election, they came to the realization their traditional research playbook had become obsolete. While competitors relied on quarterly surveys and historical data, this company decided to try a different approach.

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Creating Impactful Branding: Using Design Tools vs. AI

Smart Data Collective

There are a lot of great reasons to consider using AI and design tools to create great branding graphics.

Business 165
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The Biggest Data Backup Disasters of 2024 – and How to Avoid Them in 2025

Dataversity

For businesses everywhere, 2024 was a wake-up call and not the gentle kind. Major data breaches and catastrophic outages made headlines, reminding us all that data backup isnt a nice-to-have but rather a mission-critical strategy. Lets recap the year: These high-profile failures werent just cautionary tales; they were full-blown cautionary sagas. The key takeaway?

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From Past to Present: Leverage Historical Data To Boost Market & Competitive Intelligence (M&CI)

Contify

Relying solely on real-time intelligence doesn't cut it anymore. Boost market and competitive intelligence with historical data.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Nueve métricas clave para el éxito de TI

CIO

Los lderes de TI se estn ahogando en mtricas , y muchos se encuentran hasta el cuello de indicadores clave de rendimiento (KPI) en un mar aparentemente sin fondo de herramientas de medicin. El resultado es prdida de tiempo, confusin y, en algunos casos, perspectivas contradictorias. Hay varias mtricas importantes que pueden utilizarse para lograr el xito de TI , dice Jonathan Nikols, vicepresidente senior de Ventas Empresariales Globales para Amrica en Verizon.

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Best practices for continuous improvement in market research

M Brain

Continuous improvement is the foundation of effective market research. In a field that evolves as fast as consumer behavior and trends, staying static leads to outdated insights and missed opportunities. This is why adopting proven best practices isn’t just beneficial—it’s essential. This article explores actionable strategies to consistently refine and improve your market research process.

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How AI is Helping Drive Advances in Inventory Management Software

Smart Data Collective

Optimize your supply chain with AI-powered Bill of Materials software for smarter, faster, and error-free production.

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8 Essential Sales Dashboard Examples for Revenue Growth

GoodData

This article explores key examples of sales dashboards, highlighting how they improve operations and support strategic business initiatives.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Here’s What’s New With Contify – March 2025

Contify

Discover the latest features and enhancements in Contifys products, along with marketing updates and announcements for March 2025.

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El 53% de los líderes de TI ven la IA como un sustituto de la plantilla; otros cuestionan ese enfoque

CIO

Algunos expertos en inteligencia artificial (IA) han restado importancia al potencial de la tecnologa para sustituir a los empleados y reducir las nminas, pero muchos lderes de TI tienen una visin diferente, y ms de la mitad afirma que espera que la IA permita a sus organizaciones recortar puestos de trabajo. El 53% de los lderes de TI encuestados para el 2025 AI Priorities Study de la empresa matriz de CIO.com , Foundry, afirma que cree que las capacidades de la IA permitirn reducir la plantill

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Using Excel Solver With Power Pivot

Chris Webb BI

After years of meaning to learn how to use Excel Solver , this week I’ve finally made a start: I want to use it to work out the optimal way of distributing workspaces across capacities in a Fabric tenant from the point of view of CU usage. I’m a long way from knowing how to do this properly (I’ll blog about it when I’m ready) but one of the first things I found is that while there are lots of resources on the internet showing how to use Solver, there are no examples of ho

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Winning With Flexibility: Why Deployment Choices Are Critical for Enterprise Analytics

GoodData

Ensure compliance, scalability, and security with flexible analytics deployment. GoodData empowers enterprises with cloud, hybrid, and on-prem solutions.

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Agorapulse vs. Hootsuite: Which Is the Right Choice? (2025 review)

mention

Social media managers face a critical choice when selecting between Agorapulse and Hootsuite, two leading platforms that help brands monitor online conversations and engage with their audiences. These robust tools offer distinct approaches to social listening, analytics, and team collaboration, though they differ significantly in their feature sets, pricing structures, and overall user experience.

Profiling 130
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Security is dead: Long live risk management

CIO

Traditional security approaches have become unsustainable for technology leaders navigating todays complex threat landscape. Information risk management is no longer a checkpoint at the end of development but must be woven throughout the entire software delivery lifecycle. As regulators demand more tangible evidence of security controls and compliance, organizations must fundamentally transform how they approach risk shifting from reactive gatekeeping to proactive enablement.

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TBR Case Study: Price Benchmarking

TBR

Bridge the pricing gap with data-driven insights from TBR Introduction In the absence of validated data, many professional and IT services firms rely on pricing strategies of the past and anecdotal, and often biased, inputs from field sales and partners within their ecosystem. To optimize both margin and market share, a data-centric, live state of the market pricing analysis can solve many of the unanswered questions services leadership and pricing directors face.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

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Podcasting Playbook: What We Learned After 100 Days of Running a B2B Podcast

Weidert Group

If youve ever thought about launching a podcast for your business, or if youve dismissed the idea as too resource-intensive, this episode of The ChangeOver is for you. Over the past six months weve experienced what it takes to make a B2B podcast work and now we're sharing what we've learned, including: why we started a show how we got buy-in from the team to participate whats working well, including tools we've implemented to create more efficiently how we're measuring show performance, includin

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Digimind vs. Meltwater: Which Is the Right Choice? (2025 review)

mention

Social listening has become essential for brands seeking to understand their digital presence and engage effectively with audiences across platforms. Digimind and Meltwater stand out as leading solutions in this space, each offering distinct approaches to gathering and analyzing social data. While both platforms monitor conversations across social networks, news sites, blogs, and forums, they differ significantly in their technical capabilities, interface design, and cost structures.

Analysis 130
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The smart, strategic moves CIOs must make to leverage AI for business transformation

CIO

AI-infused applications such as Microsoft Copilot + PCs are transforming the workforce by automating routine tasks and personalizing employee experiences. According to Foundrys 2024 Tech Priorities study, 89% of IT decision-makers have reported researching, piloting, or deploying AI-enabled technologies. [1] However, expanding AI within organizations comes with challenges, including high per-seat licensing costs, increased network loads from cloud-based services, environmental impacts from energ

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.