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Celonis sues SAP for anti-competitive data access practices

CIO

German process mining specialist Celonis has filed a lawsuit against ERP giant SAP. The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. At issue is how third-party software is allowed access to data within SAP systems.

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Smarter Territories, Efficient Automation: RevOps Success Stories

Zoominfo

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

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What Are the Ethical Implications of Using AI in Advertising

Smart Data Collective

You can harness the power of AI to create personalized, data-driven ad campaigns but must be aware of the ethical issues.

Business 200
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Meltwater vs. SproutSocial: Which Is the Right Choice? (2025 review)

mention

Choosing between Meltwater and Sprout Social for social media monitoring requires carefully weighing each platform’s distinct capabilities, pricing structure, and overall user experience. These industry-leading tools take different approaches to social listening – with Meltwater offering enterprise-level media monitoring across traditional and social channels, while Sprout Social focuses on comprehensive social media management with robust listening features.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more. The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies.

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What’s Wrong With Modern Social Listening? Part 1. Query Writing

Infegy

Learn how to ditch time-consuming Boolean queries! Discover how Infegy Starscape's AI tools unlock faster, more accurate social listening insights.

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Creating Impactful Branding: Using Design Tools vs. AI

Smart Data Collective

There are a lot of great reasons to consider using AI and design tools to create great branding graphics.

Business 165
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Brand24 vs. SproutSocial: Which Is the Right Choice? (2025 review)

mention

Social listening tools have become essential for businesses seeking to understand their online presence and engage meaningfully with their audience. Brand24 and SproutSocial stand out as leading solutions in this space, each offering unique approaches to social media monitoring and analytics. This comparison draws from verified user experiences, platform documentation, and current pricing data to help you make an informed choice between these powerful tools.

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Unlocking the Power of Taxonomy in Market & Competitive Intelligence

Contify

Discover how taxonomy enhances market and competitive intelligence by organizing data, improving analysis, and driving informed decisions.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Supercomputación e IA aplicadas a la aviación; Vueling y el BSC exploran nuevos horizontes

CIO

La aviacin se rinde a la transformacin digital en su afn por explorar nuevos horizontes. Vueling, haciendo gala una vez ms del ADN innovador del que presume , se ala con el Barcelona Supercomputing Center-Centro Nacional de Supercomputacin (BSC-CNS) para impulsar la integracin de soluciones innovadoras basadas en supercomputacin, inteligencia artificial (IA) y computacin cuntica en el sector en el que opera.

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Making sense of change: How post-election dynamics are reshaping market research industry trends

M Brain

When a Fortune 500 retailer saw an unexpected 15% sales drop in key Midwest markets just weeks after the recent election, they came to the realization their traditional research playbook had become obsolete. While competitors relied on quarterly surveys and historical data, this company decided to try a different approach.

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How AI is Helping Drive Advances in Inventory Management Software

Smart Data Collective

Optimize your supply chain with AI-powered Bill of Materials software for smarter, faster, and error-free production.

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Brand24 vs. Meltwater: Which Is the Right Choice? (2025 review)

mention

Brand24 and Meltwater stand out as leading contenders in the media monitoring space, each offering distinct approaches to monitoring and analyzing social media data. This detailed comparison examines their core capabilities, data coverage, and value propositions to help you make an informed choice. Drawing from extensive platform documentation, pricing information, and verified user experiences across multiple review sites, we’ll explore how these tools measure up in real-world application

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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The Biggest Data Backup Disasters of 2024 – and How to Avoid Them in 2025

Dataversity

For businesses everywhere, 2024 was a wake-up call and not the gentle kind. Major data breaches and catastrophic outages made headlines, reminding us all that data backup isnt a nice-to-have but rather a mission-critical strategy. Lets recap the year: These high-profile failures werent just cautionary tales; they were full-blown cautionary sagas. The key takeaway?

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Los líderes de TI están impulsando una nueva era de la computación en la nube

CIO

En la empresa ficticia Tech Innovations Inc., una empresa de software de tamao medio, la rpida adopcin de la tecnologa cloud se consider en su da un paso transformador hacia la agilidad y la escalabilidad. En un principio, la empresa migr sus aplicaciones a un conocido proveedor de nube pblica, cautivada por las promesas de ahorro de costes y gestin sin esfuerzo.

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Best practices for continuous improvement in market research

M Brain

Continuous improvement is the foundation of effective market research. In a field that evolves as fast as consumer behavior and trends, staying static leads to outdated insights and missed opportunities. This is why adopting proven best practices isn’t just beneficial—it’s essential. This article explores actionable strategies to consistently refine and improve your market research process.

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From Past to Present: Leverage Historical Data To Boost Market & Competitive Intelligence (M&CI)

Contify

Relying solely on real-time intelligence doesn't cut it anymore. Boost market and competitive intelligence with historical data.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Essential Sales Dashboard Examples for Revenue Growth

GoodData

This article explores key examples of sales dashboards, highlighting how they improve operations and support strategic business initiatives.

Sales 40
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Using Excel Solver With Power Pivot

Chris Webb BI

After years of meaning to learn how to use Excel Solver , this week I’ve finally made a start: I want to use it to work out the optimal way of distributing workspaces across capacities in a Fabric tenant from the point of view of CU usage. I’m a long way from knowing how to do this properly (I’ll blog about it when I’m ready) but one of the first things I found is that while there are lots of resources on the internet showing how to use Solver, there are no examples of ho

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IBM despliega en San Sebastián su ordenador cuántico modular más avanzado

CIO

IBM contina afianzando su podero en materia de computacin cuntica. El gigante azul estrecha lazos con el Gobierno Vasco en un intento de consolidar la regin como polo tecnolgico global al desplegar en San Sebastin su ordenador cuntico modular ms avanzado hasta la fecha. En concreto, el despliegue se basa en la colaboracin que ambas partes iniciaron en 2023 al abrigo de la iniciativa BasQ.

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Here’s What’s New With Contify – March 2025

Contify

Discover the latest features and enhancements in Contifys products, along with marketing updates and announcements for March 2025.

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Winning With Flexibility: Why Deployment Choices Are Critical for Enterprise Analytics

GoodData

Ensure compliance, scalability, and security with flexible analytics deployment. GoodData empowers enterprises with cloud, hybrid, and on-prem solutions.

Win 40
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Agorapulse vs. Hootsuite: Which Is the Right Choice? (2025 review)

mention

Social media managers face a critical choice when selecting between Agorapulse and Hootsuite, two leading platforms that help brands monitor online conversations and engage with their audiences. These robust tools offer distinct approaches to social listening, analytics, and team collaboration, though they differ significantly in their feature sets, pricing structures, and overall user experience.

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Adobe makes agentic AI push with Agent Orchestrator, purpose-built agents

CIO

At Adobe Summit in Las Vegas today, Adobe unveiled Agent Orchestrator, a new capability for Adobe Experience Platform (AEP) to supervise AI agents, whether from Adobe or third-party ecosystems. It also introduced 10 new agents built on the capability. With this addition to AEP, Adobe wants to make the platform the data foundation that helps customers build and manage AI agents that can interpret goals, create plans, and take action to support marketers and creatives.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.