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Systems Thinking: The Missing Link in Your Enterprise Data Strategy

Zoominfo

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.

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Download the Strategizing Data Analytics for AI Enterprise Spotlight

CIO

In this issue, we explore the intersection of AI and analytics. Data analytics only gets more complex. And its growing use for artificial intelligence applications brings a new set of considerations and strategies for IT and business leaders.

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AI brings complexity to cybersecurity and fraud

CIO

The 2024 Security Priorities study shows that for 72% of IT and security decision makers, their roles have expanded to accommodate new challenges, with Risk management, Securing AI-enabled technology and emerging technologies being added to their plate. Artificial Intelligence has sharpened both edges of the sword, as organizations are better equipped to defend against cybersecurity conundrums that are finessed to be deadly, wide-ranging and impacting operations and market reputation.

Loss 395
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Maximize SEO Success with Powerful Data Analytics Insights

Smart Data Collective

Struggling to improve your ROI? Learn about the key metrics to consider when monitoring the progress of your SEO operations here. Analytics is the driver of maximizing the success of SEO initiatives. We talked about this in our article on the benefits of data-driven SEO.

Learning 221
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Emerging Data Ecosystem: ISVs, Hyperscalers and Global Systems Integrators

TBR

Register for The Emerging Data Ecosystem: ISVs, Hyperscalers and Global Systems Integrators There is no GenAI strategy without a data strategy Realizing the long-promised ROI of generative AI (GenAI) will require customers look for ways to better access, integrate, manage and govern large amounts of unstructured data. Data-native ISVs, hyperscalers and global systems integrators (GSIs) are evolving their critical ecosystems of solutions to deliver on the commitments of GenAI for enterprise.

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Strategically Positioning Yourself in a Competitive Market

Contify

Learn how to strategically position your brand using market and competitive intelligence to stand out in a crowded, fast-moving market.

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Unlocking Zip Code Insights with Data Analytics

Smart Data Collective

Data analytics helps businesses and governments target the right zip codes for smarter marketing, planning, and resource allocation.

Marketing 177
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Preparing Power BI and Fabric for AI & Copilot

Paul Turnley

It is no secret that the AI revolution has started. Most every modern business application has an agent, a copilot or assistant asking to help to write a document or take meeting notes. Nearly every banking or telecom customer service site greets us with a chatbot.

Banking 52
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Modern Data Governance in the Age of AI-Driven Analytics: Why It’s More Than Just Security

GoodData

Modern data governance is product infrastructureenabling scale, compliance, and trust across multi-tenant, AI-driven analytics.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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CIO legend Andi Karaboutis on what every IT leader should master

CIO

The career journey of CIO Hall of Fame legend Adriana (Andi) Karaboutis spans multiple industries, geographies, and transformational moments. She honed her leadership and technical expertise at Ford and General Motors before moving to Dell, where she played a key role in shaping the companys IT strategy during a pivotal time. At Biogen, she helped revolutionize the organizations digital capabilities in the highly regulated biotech industry.

Biotech 468
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Introducing Contify SharePoint Integration: Unified AI Insights from Your Internal and External Intelligence

Contify

Conitfy SharePoint Integration enables you to unlock unified insights at scale by connecting internal knowledge and external intelligence seamlessly.

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Optimizing Trademark Registration with Data Analytics

Smart Data Collective

Data analytics helps businesses secure unique trademarks, reduce legal risks, and gain valuable insights for brand protection.

Security 164
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Using Excel Copilot To Import Data With Power Query

Chris Webb BI

Although it was announced in this blog post on the Microsoft 365 Insider blog recently, you might have missed the news that Excel Copilot can now generate Power Query queries. There are limitations for now: it can only be used to connect to other Excel files stored in OneDrive or SharePoint and it can’t do any transformations in the queries it creates, but it’s still exciting news nonetheless.

Sales 168
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Embedded Analytics 2.0: Data Where It Matters

GoodData

Embedded Analytics 2.0 puts decision-ready data into workflows, turning insights into actionfaster adoption, better UX, and scalable, real-time value.

IT 40
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12 ways to accelerate digital transformation

CIO

CEOs prize transformation and reinvention, seeing both as essential to current and future competitiveness. But successful transformation and reinvention are no longer enough, top executives say. They must happen fast, and their delivery must get faster over time. Speed and agility bring in the top transformation prize. CIOs are feeling the pressure to expedite transformational work, as the ever-faster churn of customer demands and the possibility of economic headwinds further ratchet up the ne

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How Competitive Intelligence Can Drive Innovation in B2B Product Design

Aqute Intelligence

The B2B world is high-stakes and competitive, with bigger investments, longer sales cycles, and multiple players in a crowded space. In this case, youll want to gain a strategic advantage in whatever way you can. While you can turn inwards and put in effort there, its also important to get a little nosey and take a peek at what your competitors are up to.

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Top 10 Alternatives to Digimind in 2025

mention

Looking for a Digimind alternative? While Digimind offers excellent social listening capabilities, exploring other options might help you find a better fit for your specific needs. We’ve meticulously evaluated over 50 criteria across the leading social listening platforms to create this comprehensive guide. Each alternative featured includes a detailed comparison to help you make an informed decision.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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1H24 Cloud Data Services Market Landscape

TBR

TBR Spotlight Reports represent an excerpt of TBRs full subscription research. Full reports and the complete data sets that underpin benchmarks, market forecasts and ecosystem reports are available as part of TBRs subscription service. Click here to receive all new Spotlight Reports in your inbox. Vendors lead with the data lake architecture and emerging frameworks to sell a message of data intelligence amid rampant GenAI adoption The race for Apache Iceberg mindshare is on Data lakes remain a v

Marketing 130
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Predictive Analytics in Manufacturing: What It Means for the Future of Production

GoodData

This article examines predictive analytics' role in manufacturing, the technology behind it, and its real-world impact on production lines worldwide.

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What is S/4HANA? SAP’s latest ERP system explained

CIO

What is S/4HANA? S/4HANA is SAPs latest iteration of its flagship enterprise resource planning (ERP) system. The successor to SAP ECC, S/4HANA is built on an in-memory database and is designed to enable real-time data processing and analysis for businesses. It is available both in a cloud-based SaaS and an on-premises version. The abbreviation S/4HANA sounds cryptic but fits seamlessly with its predecessors.

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European IPO Market: 2025 Outlook

Alpha Sense BI

Uncertainty from trade barriers, geopolitical instability, slowing economic growth, and stock market volatility has led to a challenging start for the European IPO market in 2025. After a few years of tempered enthusiasm for offerings, fundraising in 2024 generated almost twice as much capital compared to the previous year. While larger European and Asian listings still prefer to tap the well-established U.S.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Top 10 Alternatives to Agorapulse for Social Listening in 2025

mention

Agorapulse offers excellent social listening capabilities, but you deserve to explore all options before making your decision. We’ve meticulously evaluated over 50 criteria across leading social listening platforms to create this comprehensive guide. Whether you’re seeking different features, better pricing, or specific functionalities, this article presents the best Agorapulse alternatives currently available.

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3Q24 IT Services Vendor Benchmark

TBR

TBR Spotlight Reports represent an excerpt of TBRs full subscription research. Full reports and the complete data sets that underpin benchmarks, market forecasts and ecosystem reports are available as part of TBRs subscription service. Click here to receive all new Spotlight Reports in your inbox. Overall revenue growth year-to-year for the vendors in TBRs IT Services Vendor Benchmark will accelerate during 2025 aided by managed services activities, innovative portfolios and upskilling As we rev

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Summit 2025: The Authenticity Advantage

bazaarvoice

Every era is defined by its unique advancements. This time, it is AI (artificial intelligence). But we also know that with power comes responsibility. The rise of AI has certainly equipped us with better productivity, as has the influx of fraudulent content. We face a looming trust crisis, and authenticity will be your competitive advantage. What is the authenticity advantage, and why does it matter now?

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7 common transformation mistakes and how to avoid them

CIO

In Italy alone, over 60% of large companies hinge their strategies for success on digitalization, indicating a lack of awareness and perspective of what digital transformation actually means. Investment isnt the issue, but theres a culture of thinking that technological change alone, rather than organizational change, creates digital transformation, which is a big first mistake to make on a path to evolution and modernization.

Knowledge 395
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!