Trending Articles

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AI brings complexity to cybersecurity and fraud

CIO

The 2024 Security Priorities study shows that for 72% of IT and security decision makers, their roles have expanded to accommodate new challenges, with Risk management, Securing AI-enabled technology and emerging technologies being added to their plate. Artificial Intelligence has sharpened both edges of the sword, as organizations are better equipped to defend against cybersecurity conundrums that are finessed to be deadly, wide-ranging and impacting operations and market reputation.

Loss 395
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Systems Thinking: The Missing Link in Your Enterprise Data Strategy

Zoominfo

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.

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Unlocking Zip Code Insights with Data Analytics

Smart Data Collective

Data analytics helps businesses and governments target the right zip codes for smarter marketing, planning, and resource allocation.

Marketing 177
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A Complete Guide to Retrieval-Augmented Generation 

Domo

Imagine youre a renewable energy expert preparing a presentation on the latest industry breakthroughs. You ask an AI assistant (or chatbot) for the most recent developments in renewable energy, but it provides only generic and outdated answers, lacking references to the latest studies and statistics. This is common with the traditional large language models (LLMs) used in AI assistants: they rely on static training data.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Biotech and Pharma M&A: 2025 Outlook

Alpha Sense BI

Following a year of smaller deals in 2024 , the biotechnology and pharmaceutical sectors began the year poised for a resurgence in mergers and acquisitions in 2025 though growing market risks could disrupt their momentum. Although broad economic uncertainty and the Trump administrations aggressive trade policies have led to recent stock market declines, the healthcare sector remains better positioned than others.

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Introducing Contify SharePoint Integration: Unified AI Insights from Your Internal and External Intelligence

Contify

Conitfy SharePoint Integration enables you to unlock unified insights at scale by connecting internal knowledge and external intelligence seamlessly.

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Optimizing Trademark Registration with Data Analytics

Smart Data Collective

Data analytics helps businesses secure unique trademarks, reduce legal risks, and gain valuable insights for brand protection.

Security 164
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MAP Compliance Success Story: Leading Retailer saw Transformative Outcomes

GrowbyData

Pricing chaos can derail even the strongest e-commerce players. For one major retailer, unchecked Minimum Advertised Price (MAP) violations threatened profits, brand trust, and market stabilityuntil MAP compliance solutions turned the tide. This article dives into how a retailer tackled rampant pricing issues with real-time tools and smart automation, slashing violations and reclaiming control.

Retail 52
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Preparing Power BI and Fabric for AI & Copilot

Paul Turnley

It is no secret that the AI revolution has started. Most every modern business application has an agent, a copilot or assistant asking to help to write a document or take meeting notes. Nearly every banking or telecom customer service site greets us with a chatbot.

Banking 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Breaking Free: How Legal Technology Solutions Tackle Administrative Overload in Change-Resistant Law Firms

Vable

Reducing administrative overload isn't about implementing disruptive changeit's about making thoughtful adjustments that create space for more meaningful work.

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How to Identify and Capture New Market Opportunities

Contify

Discover proven strategies to identify and capture new market opportunities using market and competitive intelligence.

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AI and the Future of SEO: How Businesses Can Stay Ahead

Smart Data Collective

AI is transforming SEO by enhancing content strategies, optimizing search rankings, and driving more organic traffic.

Business 164
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GrowByData MAP Monitoring Success Story of Stationary Distributor

GrowbyData

In todays fiercely competitive digital marketplace, enforcing a Minimum Advertised Price (MAP) policy is essential for brands aiming to protect fair competition, strengthen reseller relationships, and maintain healthy profit margins. Without effective MAP monitoring, unchecked price violations can destabilize your ecosystem, giving non-compliant resellers an unfair advantage.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Identifying the Women Consumer Insights Behind Beauty Trends

Infegy

In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashtag, and skincare haul.

IT 52
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Embedded Analytics 2.0: Data Where It Matters

GoodData

Embedded Analytics 2.0 puts decision-ready data into workflows, turning insights into actionfaster adoption, better UX, and scalable, real-time value.

IT 40
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12 ways to accelerate digital transformation

CIO

CEOs prize transformation and reinvention, seeing both as essential to current and future competitiveness. But successful transformation and reinvention are no longer enough, top executives say. They must happen fast, and their delivery must get faster over time. Speed and agility bring in the top transformation prize. CIOs are feeling the pressure to expedite transformational work, as the ever-faster churn of customer demands and the possibility of economic headwinds further ratchet up the ne

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Women in CI: Defining the Future of Competitive Intelligence

Crayon

Competitive Intelligence helps businesses navigate evolving markets and stay ahead of the competition. At the heart of this work are incredibly talented professionalsmany of them womenwho are driving innovation, uncovering critical insights, and shaping business strategy in impactful ways. This Womens History Month, we sat down with some of the brightest minds in CI to ask them the big questions: How did they get started?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tactical Pants: Proven Strategies to Boost Ads Reach

GrowbyData

Success in tactical apparel advertising depends on data-driven strategies that enhance Google Shopping visibility, improve merchant feed quality, and drive higher conversions. Without a well-structured approach, brands risk losing visibility in shopping ads and missing out on key revenue opportunities. This blog explores proven strategies to optimize tactical pants advertising, covering Google Shopping best practices, merchant feed management, and performance-driven advertising tactics that can

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Using Excel Copilot To Import Data With Power Query

Chris Webb BI

Although it was announced in this blog post on the Microsoft 365 Insider blog recently, you might have missed the news that Excel Copilot can now generate Power Query queries. There are limitations for now: it can only be used to connect to other Excel files stored in OneDrive or SharePoint and it can’t do any transformations in the queries it creates, but it’s still exciting news nonetheless.

Sales 168
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Predictive Analytics in Manufacturing: What It Means for the Future of Production

GoodData

This article examines predictive analytics' role in manufacturing, the technology behind it, and its real-world impact on production lines worldwide.

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Equipos multigeneracionales, un reto más allá de la tecnología

CIO

El sector tecnolgico es fundamentalmente joven. Con una fuerza de trabajo situada entre los 25 y 44 aos en su mayora y una edad promedio de 40 aos, el grupo de mayores de 55 aos es apenas el 7,5% del total de 661.445 personas que haba empleadas en TI en Espaa, segn un informe de Randstad Research con datos del segundo trimestre de 2024. Aproximadamente el mismo porcentaje de quienes tienen entre 16 y 24 aos, una franja de edad en la que an es habitual que se estn formando.

Research 393
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Competitive Intelligence Can Drive Innovation in B2B Product Design

Aqute Intelligence

The B2B world is high-stakes and competitive, with bigger investments, longer sales cycles, and multiple players in a crowded space. In this case, youll want to gain a strategic advantage in whatever way you can. While you can turn inwards and put in effort there, its also important to get a little nosey and take a peek at what your competitors are up to.

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1H24 Cloud Data Services Market Landscape

TBR

TBR Spotlight Reports represent an excerpt of TBRs full subscription research. Full reports and the complete data sets that underpin benchmarks, market forecasts and ecosystem reports are available as part of TBRs subscription service. Click here to receive all new Spotlight Reports in your inbox. Vendors lead with the data lake architecture and emerging frameworks to sell a message of data intelligence amid rampant GenAI adoption The race for Apache Iceberg mindshare is on Data lakes remain a v

Marketing 130
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Top 10 Alternatives to Sprout Social for Social Listening in 2025

mention

Looking for Sprout Social alternatives? While Sprout Social excels as a social listening tool, you might want to explore other options before making your final decision. We’ve thoroughly evaluated over 50 criteria across the leading social listening platforms to create this comprehensive guide. Each alternative comes with a detailed comparison to help you understand key differences in features, pricing, and capabilities.

Analysis 130
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European IPO Market: 2025 Outlook

Alpha Sense BI

Uncertainty from trade barriers, geopolitical instability, slowing economic growth, and stock market volatility has led to a challenging start for the European IPO market in 2025. After a few years of tempered enthusiasm for offerings, fundraising in 2024 generated almost twice as much capital compared to the previous year. While larger European and Asian listings still prefer to tap the well-established U.S.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!