Trending Articles

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AI brings complexity to cybersecurity and fraud

CIO

The 2024 Security Priorities study shows that for 72% of IT and security decision makers, their roles have expanded to accommodate new challenges, with Risk management, Securing AI-enabled technology and emerging technologies being added to their plate. Artificial Intelligence has sharpened both edges of the sword, as organizations are better equipped to defend against cybersecurity conundrums that are finessed to be deadly, wide-ranging and impacting operations and market reputation.

Loss 395
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Systems Thinking: The Missing Link in Your Enterprise Data Strategy

Zoominfo

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z. Syed recently highlighted this problem through the lens of Systems Thinking an approach that examines how components interact within a complex whole.

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3 steps to get your data AI ready

CIO

While many organizations have already run a small number of successful proofs of concept to demonstrate the value of gen AI , scaling up those PoCs and applying the new technology to other parts of the business will never work until producing AI-ready data becomes standard practice. Gartners recent prediction that 60% of AI projects that run without AI-ready data will be abandoned by next year sheds light on the time bomb IT leaders need to immediately diffuse.

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3 Key Takeaways from Our GTM in the AI Era Webinar

Crayon

Theres no question that generative AI is rewriting the rules of go-to-market strategy. But while the technology is evolving at breakneck speed, most GTM teams are still figuring out how to harness it effectively without drowning in hype, tools, or bad AI prompts.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Decentralized AI Training: 4 Leading Dataset Solutions For Your Business

Smart Data Collective

Empower your AI! Discover 4 leading dataset solutions for decentralized AI training that can elevate your business's capabilities.

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A strategic approach to legacy platform modernization: Minimizing risk while maximizing value

CIO

Legacy platforms meaning IT applications and platforms that businesses implemented decades ago, and which still power production workloads are what you might call the third rail of IT estates. IT leaders often worry that if they touch legacy systems, they could break them in ways that lead to catastrophic problems just as touching the high-voltage third rail on a subway line could kill you.

Loss 444
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AI Agents Are Here—How Smart Businesses Are Using Them Now

Weidert Group

AI agents arent some far-off idea anymore. Theyre here, and theyre already reshaping how marketing and sales teams operate. As I chatted with Sam Mallikarjunan from Agent.ai on The ChangeOver Podcast , heres one theme that stood out: AI agents have huge potential to handle the tasks that feel like drudgery, so we humans can focus on the bigger, more strategic stuff.

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Unlocking Market Expansion: 7 Key Steps to Drive Growth with Strong Data

Zoominfo

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. But moving from inspiration to action is easier said than done. One major roadblock? Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-Market Intelligence , w

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AI and the Future of SEO: How Businesses Can Stay Ahead

Smart Data Collective

AI is transforming SEO by enhancing content strategies, optimizing search rankings, and driving more organic traffic.

Business 165
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Top IPOs to Watch in 2025 | APAC Region

Alpha Sense BI

After a turbulent few years, the Asia-Pacific (APAC) IPO market is set for a major comeback in 2025. Surges in 2024 across the APAC region including China, India, Malaysia, and South Korea have set the tone for a year of high-profile listings, with renewed investor confidence fueling a wave of public offerings. A robust IPO pipeline sets the stage for 2025 across key sectors, from fintech and consumer tech to EVs and semiconductors.

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Infographic: Data Readiness for AI

BI Survey

Are Organizations Prepared? In the third year of the ChatGPT-triggered boom, companies are accelerating their AI deployments. The risks seem manageable and the early results promising. We may even be on the cusp of a generational boost to productivity, innovation, and economic growth. BARC’s study examines the challenges and best practices for providing data to AI, and how to best prepare your data to avoid problems.

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MAP Compliance Success Story: Leading Retailer saw Transformative Outcomes

GrowbyData

Pricing chaos can derail even the strongest e-commerce players. For one major retailer, unchecked Minimum Advertised Price (MAP) violations threatened profits, brand trust, and market stabilityuntil MAP compliance solutions turned the tide. This article dives into how a retailer tackled rampant pricing issues with real-time tools and smart automation, slashing violations and reclaiming control.

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Is Your Internet Fast Enough for Streaming AI Generated Content?

Smart Data Collective

Generative AI is revolutionizing video production, making high-quality content creation faster, more affordable, and accessible to more creators.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Preparing Power BI and Fabric for AI & Copilot

Paul Turnley

It is no secret that the AI revolution has started. Most every modern business application has an agent, a copilot or assistant asking to help to write a document or take meeting notes. Nearly every banking or telecom customer service site greets us with a chatbot.

Banking 52
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How CIOs are stepping up as business strategists

CIO

Once a strictly tech role managing an organizations internal needs, the CIO role has seen a massive tectonic shift. With technology rapidly shaping business outcomes, and the tech infrastructure supporting every aspect of business, CIOs much deservedly now occupy a seat at the table. We speak to CIOs about their multifaceted role, and how theyve embraced the change in their scope.

Business 368
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How to Identify and Capture New Market Opportunities

Contify

Discover proven strategies to identify and capture new market opportunities using market and competitive intelligence.

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GrowByData MAP Monitoring Success Story of Stationary Distributor

GrowbyData

In todays fiercely competitive digital marketplace, enforcing a Minimum Advertised Price (MAP) policy is essential for brands aiming to protect fair competition, strengthen reseller relationships, and maintain healthy profit margins. Without effective MAP monitoring, unchecked price violations can destabilize your ecosystem, giving non-compliant resellers an unfair advantage.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking Free: How Legal Technology Solutions Tackle Administrative Overload in Change-Resistant Law Firms

Vable

Reducing administrative overload isn't about implementing disruptive changeit's about making thoughtful adjustments that create space for more meaningful work.

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Identifying the Women Consumer Insights Behind Beauty Trends

Infegy

In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashtag, and skincare haul.

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SAP adoption surges in Europe as enterprises embrace cloud

CIO

Enterprises in Germany, Austria, and Switzerland are accelerating their transition to cloud-based ERP solutions, with SAP playing a key role in their digital transformation strategies. Besides, there has been a significant rise in SAP S/4HANA and cloud adoption, reflecting a broader shift toward scalable and efficient IT infrastructure, according to a report by Germanys largest SAP user group, DSAG.

Research 321
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Predictive Analytics in Manufacturing: What It Means for the Future of Production

GoodData

This article examines predictive analytics' role in manufacturing, the technology behind it, and its real-world impact on production lines worldwide.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Tactical Pants: Proven Strategies to Boost Ads Reach

GrowbyData

Success in tactical apparel advertising depends on data-driven strategies that enhance Google Shopping visibility, improve merchant feed quality, and drive higher conversions. Without a well-structured approach, brands risk losing visibility in shopping ads and missing out on key revenue opportunities. This blog explores proven strategies to optimize tactical pants advertising, covering Google Shopping best practices, merchant feed management, and performance-driven advertising tactics that can

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Women in CI: Defining the Future of Competitive Intelligence

Crayon

Competitive Intelligence helps businesses navigate evolving markets and stay ahead of the competition. At the heart of this work are incredibly talented professionalsmany of them womenwho are driving innovation, uncovering critical insights, and shaping business strategy in impactful ways. This Womens History Month, we sat down with some of the brightest minds in CI to ask them the big questions: How did they get started?

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Using Excel Copilot To Import Data With Power Query

Chris Webb BI

Although it was announced in this blog post on the Microsoft 365 Insider blog recently, you might have missed the news that Excel Copilot can now generate Power Query queries. There are limitations for now: it can only be used to connect to other Excel files stored in OneDrive or SharePoint and it can’t do any transformations in the queries it creates, but it’s still exciting news nonetheless.

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Mapfre apuntala su estrategia de IA sobre un manifiesto rector y un nuevo centro global

CIO

Toda una declaracin de intenciones. Mapfre presenta en sociedad su nuevo Manifiesto por una inteligencia artificial (IA) humanista, tica y responsable , una hoja de ruta que define una visin y misin claras en torno a una de las tecnologas ms disruptivas de los ltimos tiempos. La aseguradora se alza as como la primera compaa del Ibex 35 en posicionarse con una proclama en la materia de la mano de los dos principales responsables de la casa en esta rea: Maribel Solanas, Group CDO en Mapfre, y Ubal

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!