Trending Articles

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Celonis sues SAP for anti-competitive data access practices

CIO

German process mining specialist Celonis has filed a lawsuit against ERP giant SAP. The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. At issue is how third-party software is allowed access to data within SAP systems.

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Brand24 vs. Brandwatch: Which Is the Right Choice? (2025 review)

mention

Social media monitoring has become essential for modern businesses, and choosing between Brand24 and Brandwatch – two leading social listening platforms – requires careful consideration of their distinct capabilities. This comprehensive comparison draws from extensive platform documentation, pricing information, and verified user experiences to help organizations make an informed decision.

Analysis 130
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Smarter Territories, Efficient Automation: RevOps Success Stories

Zoominfo

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

Capital 130
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What Are the Ethical Implications of Using AI in Advertising

Smart Data Collective

You can harness the power of AI to create personalized, data-driven ad campaigns but must be aware of the ethical issues.

Business 197
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more. The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies.

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Awario vs. Brand24: Which Is the Right Choice? (2025 review)

mention

Social listening tools have become essential for businesses seeking to monitor their online presence and gauge customer sentiment effectively. Awario and Brand24 stand out as leading contenders in this space, each offering unique approaches to social media monitoring and analytics. This comparison draws from current platform specifications, extensive documentation, and verified user experiences to help you determine which tool better suits your organization’s needs.

Analysis 130
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How IT Leaders Can Fight Back Against Vendor Lock-In

Dataversity

Enterprise IT leaders are experiencing growing frustration with software vendors who wield excessive control over their technology roadmaps. From restrictive licensing agreements to forced upgrades and shifting support models, IT departments often find themselves at the mercy of vendors rather than in control of their own digital strategies. With so-called vendor lock-in on the rise, […] The post How IT Leaders Can Fight Back Against Vendor Lock-In appeared first on DATAVERSITY.

IT 52
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AI-Powered Email Marketing: Boost Engagement and Revenue

Smart Data Collective

Transform your email marketing with AI to increase personalization, boost click-through rates, and maximize revenue effortlessly.

Marketing 165
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What If AI’s Mistakes Aren’t Bugs, but Features?

TDAN BI

We often say AIs mistakes are by design, but theyre really not. AI wasnt built to fail in these specific ways its errors emerge as a byproduct of how it learns. But what if we actively use them as a tool instead of just tolerating AIs weird mistakes or trying to eliminate them?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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CDOs: Your AI is smart, but your ESG is dumb. Here’s how to fix it

CIO

Sustainability is no longer a peripheral concern but a strategic business imperative. As regulatory scrutiny, investor expectations, and consumer demand for environmental, social and governance (ESG) accountability intensify, organizations must leverage data to drive their sustainability initiatives. Yet, while businesses increasingly rely on data-driven decision-making, the role of chief data officers (CDOs) in sustainability remains underdeveloped and underutilized.

IT 221
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What’s Wrong With Modern Social Listening? Part 1. Query Writing

Infegy

Learn how to ditch time-consuming Boolean queries! Discover how Infegy Starscape's AI tools unlock faster, more accurate social listening insights.

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Unlocking the Power of Taxonomy in Market & Competitive Intelligence

Contify

Discover how taxonomy enhances market and competitive intelligence by organizing data, improving analysis, and driving informed decisions.

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Creating Impactful Branding: Using Design Tools vs. AI

Smart Data Collective

There are a lot of great reasons to consider using AI and design tools to create great branding graphics.

Business 165
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Predictive Analytics Supports Citizen Data Scientists

TDAN BI

Like every other business, your organization must plan for success. In order to do this, the team must have a dependable plan, be able to forecast results, and create reasonable objectives, goals, and competitive strategies.

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How automation forges a sense of community and purpose at 6sense

CIO

The world is becoming digitally native and tech companies are leading the charge. There are exceptions depending on the industry, says 6sense CIO Bryan Wise, but situations will arise where if a company gets large enough, the cost benefit becomes a key concern, and going back on prem to an extent might be the right option. Were a long ways from that but because of the complexity of data residency of some larger fortune 500 companies, and theyre definitely thinking about true costs in the cloud a

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8 Essential Sales Dashboard Examples for Revenue Growth

GoodData

This article explores key examples of sales dashboards, highlighting how they improve operations and support strategic business initiatives.

Sales 40
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Navigating the Data Maze: Top Trends in Data Intelligence for 2025

BI Survey

Imagine standing at the entrance of a vast, ever-expanding labyrinth of data. Each day, the walls shift and new pathways emerge. How do you not only find your way through but also extract the treasures hidden within? This is the challenge facing organizations, especially data consumers, today as data volumes explode and complexity multiplies. The compass you need might just be Data Intelligenceand it’s more crucial now than ever before.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using Excel Solver With Power Pivot

Chris Webb BI

After years of meaning to learn how to use Excel Solver , this week I’ve finally made a start: I want to use it to work out the optimal way of distributing workspaces across capacities in a Fabric tenant from the point of view of CU usage. I’m a long way from knowing how to do this properly (I’ll blog about it when I’m ready) but one of the first things I found is that while there are lots of resources on the internet showing how to use Solver, there are no examples of ho

Briefing 162
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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Marketing 130
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Palladium apuesta por la IA y la gestión del dato para la toma de decisiones estratégicas y la optimización de procesos

CIO

An con la resaca de Fitur 2025, que cerr sus puertas hace poco ms de un mes con cerca de 255.000 asistentes, la compaa hotelera de origen balear Palladium Hotel Group afronta un ao marcado por una ambiciosa estrategia de expansin y crecimiento que contempla la apertura de nuevos hoteles en zonas como el Caribe, el Mediterrneo, Oriente Medio o el sudeste asitico.

Travel 221
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Winning With Flexibility: Why Deployment Choices Are Critical for Enterprise Analytics

GoodData

Ensure compliance, scalability, and security with flexible analytics deployment. GoodData empowers enterprises with cloud, hybrid, and on-prem solutions.

Win 40
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Fujitsu’s Policy Twin: Revolutionizing Public Policy with Digital Twins

TBR

The Social Digital Twin is born In February TBR met with a Fujitsu team led by Akihiro Inomata, Ph.D., Senior Project Director, Social Digital Twin Core Project, Fujitsu Research, Fujitsu Limited, to discuss Fujitsus Policy Twin, a creative application of digital twin technologies to public policy. The following reflects both that discussion and TBRs ongoing research and analysis around Fujitsu.

Research 130
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Meltwater vs. SproutSocial: Which Is the Right Choice? (2025 review)

mention

Choosing between Meltwater and Sprout Social for social media monitoring requires carefully weighing each platform’s distinct capabilities, pricing structure, and overall user experience. These industry-leading tools take different approaches to social listening – with Meltwater offering enterprise-level media monitoring across traditional and social channels, while Sprout Social focuses on comprehensive social media management with robust listening features.

Analysis 130
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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Sales 130
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What’s driving the global common data capability at RGA

CIO

When the board says, AI! CIOs have the daunting task of educating it on the various flavors of this capability, and steering them to the most beneficial investments and strategies. Mark Brooks, who became CIO of Reinsurance Group of America in 2023, did just that, and restructured the technology organization to support the platform, redefined the programs success metrics, and proved to the board that IT is a good steward of the dollar.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.