Trending Articles

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What Are the Ethical Implications of Using AI in Advertising

Smart Data Collective

You can harness the power of AI to create personalized, data-driven ad campaigns but must be aware of the ethical issues.

Business 197
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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more. The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies.

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Why Every Amazon Seller Must Scrape Their Competitor’s Reviews

Data Hut

Read on to explore more about how you can use web extraction techniques to make the best of your competitions reviews and improve your own product line-up.

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What’s Wrong With Modern Social Listening? Part 1. Query Writing

Infegy

Learn how to ditch time-consuming Boolean queries! Discover how Infegy Starscape's AI tools unlock faster, more accurate social listening insights.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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From Past to Present: Leverage Historical Data To Boost Market & Competitive Intelligence (M&CI)

Contify

Relying solely on real-time intelligence doesn't cut it anymore. Boost market and competitive intelligence with historical data.

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Self-Service Analytics: What, Why, and How?

GoodData

An effective self-service BI solution depends on the right features, processes, and tools to drive effective collaboration. Read our blog article to learn more.

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AI in action: How enterprises are scaling AI for real business impact

CIO

To capitalize on the enormous potential of artificial intelligence (AI) enterprises need systems purpose-built for industry-specific workflows. Strong domain expertise, solid data foundations and innovative AI capabilities will help organizations accelerate business outcomes and outperform their competitors. Enterprise technology leaders discussed these issues and more while sharing real-world examples during EXLs recent virtual event, AI in Action: Driving the Shift to Scalable AI.

Business 405
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Refreshing Hidden Tables In Power BI Semantic Models With Fabric Data Pipelines

Chris Webb BI

Following on from my recent post about refreshing semantic models with Fabric Data Pipelines and the semantic model refresh activity , a few people asked me how to refresh hidden tables because they are not displayed in the Pipeline configuration UI. I got the answer from my colleague Alex Powers (aka reddit celebrity u/itsnotaboutthecell ) who kindly allowed me to blog about it.

IT 183
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Here’s What’s New With Contify – March 2025

Contify

Discover the latest features and enhancements in Contifys products, along with marketing updates and announcements for March 2025.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Brand24 vs. Hootsuite: Which Is the Right Choice? (2025 review)

mention

Making sense of social media monitoring tools can feel overwhelming, with Brand24 and Hootsuite standing out as popular options that serve different needs. This detailed comparison draws from extensive platform documentation, pricing data, and verified user experiences to help businesses choose the right solution. The analysis covers everything from data sources and core capabilities to pricing structures and user interfaces, focusing on what matters most for real-world applications.

Analysis 130
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8 Essential Sales Dashboard Examples for Revenue Growth

GoodData

This article explores key examples of sales dashboards, highlighting how they improve operations and support strategic business initiatives.

Sales 40
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IT leaders: What’s the gameplan as tech badly outpaces talent?

CIO

Dun and Bradstreet has been using AI and ML for years, and that includes gen AI, says Michael Manos, the companys CTO. Its a quickly-evolving field, he says, and the demand for professionals with experience in this space is exceedingly high. Hes seeing the need for professionals who can not only navigate the technology itself, but also manage increasing complexities around its surrounding architectures, data sets, infrastructure, applications, and overall security.

IT 486
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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Marketing 130
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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TBR Case Study: Price Benchmarking

TBR

Bridge the pricing gap with data-driven insights from TBR Introduction In the absence of validated data, many professional and IT services firms rely on pricing strategies of the past and anecdotal, and often biased, inputs from field sales and partners within their ecosystem. To optimize both margin and market share, a data-centric, live state of the market pricing analysis can solve many of the unanswered questions services leadership and pricing directors face.

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MentionLytics vs. SproutSocial: Which Is the Right Choice? (2025 review)

mention

Choosing between MentionLytics and SproutSocial can significantly impact how effectively a business monitors its social media presence and engages with its audience. These leading social listening platforms offer distinct approaches to tracking brand mentions, analyzing sentiment, and generating actionable insights from social data. This detailed comparison draws from extensive platform documentation, pricing information, and verified user experiences to help readers make an informed choice.

Analysis 130
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Winning With Flexibility: Why Deployment Choices Are Critical for Enterprise Analytics

GoodData

Ensure compliance, scalability, and security with flexible analytics deployment. GoodData empowers enterprises with cloud, hybrid, and on-prem solutions.

Win 40
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How to know a business process is ripe for agentic AI

CIO

This could be the year agentic AI hits the big time, with many enterprises looking to find value-added use cases. A key question: Which business processes are actually suitable for agentic AI? Business consulting firm Deloitte predicts that in 2025, 25% of companies that use generative AI will launch agentic AI pilots or proofs of concept, growing to 50% in 2027.The firm says some agentic AI applications, in some industries and for some use cases, could see actual adoption into existing workflow

Business 478
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Expanding Markets, Growing Pipelines: 5 Sales Success Stories

Zoominfo

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Sales 130
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Introducing AI Assist: Query Building Made Easy for Social Listening

Infegy

In the world of social listening, the ability to craft precise queries is essential for extracting meaningful insights from the vast ocean of social data. Today, we're excited to announce the launch of Infegy's latest innovation: AI Assist a powerful new feature designed to transform how you build queries in Infegy Starscape , creating a more efficient workflow for discovering insights.

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Agorapulse vs SproutSocial: Which Is the Right Choice? (2025 review)

mention

Choosing between Agorapulse and Sprout Social for social listening isn’t just about features – it’s about finding the right fit for specific business needs and workflows. This analysis draws from extensive platform documentation, pricing data, and verified user experiences to help teams make an informed decision. The comparison examines core capabilities, integration options, and real-world performance to illuminate the key differences between these leading social listening too

Profiling 130
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Podcasting Playbook: What We Learned After 100 Days of Running a B2B Podcast

Weidert Group

If youve ever thought about launching a podcast for your business, or if youve dismissed the idea as too resource-intensive, this episode of The ChangeOver is for you. Over the past six months weve experienced what it takes to make a B2B podcast work and now we're sharing what we've learned, including: why we started a show how we got buy-in from the team to participate whats working well, including tools we've implemented to create more efficiently how we're measuring show performance, includin

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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LLM benchmarking: How to find the right AI model

CIO

Today, there is hardly any way around AI. But how do companies decide which large language model (LLM) is right for them? The choice is currently wider than ever, the possibilities seemingly endless. But beneath the glossy surface of advertising promises lurks the crucial question: Which of these technologies really delivers what it promises and which ones are more likely to cause AI projects to falter?

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Data Sips: Interview with Malcolm Hawker

Dataversity

Data Sips is a new video miniseries presented by Ippon Technologies and DATAVERSITY that showcases quick conversations with industry experts from last months Data Governance & Information Quality (DGIQ) Conference in Washington, D.C. Theninth episodeof the Data Sips series features Malcolm Hawker, head of data strategy at Profisee, chatting with host Steve MacLauchlan, head of […] The post Data Sips: Interview with Malcolm Hawker appeared first on DATAVERSITY.

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Venture Capital Trends in 2025: Insights From Industry Experts

Alpha Sense BI

The venture capital sector is poised for a long-awaited return to dealmaking, fund deployment, and exit opportunities in 2025. For several years, the VC space has been plagued by high interest rates and inflation, an IPO backlog, and a funding dryspell, emblematic of dicey macroeconomic conditions. Data from the National Venture Capital Association (NVCA) illustrates a massive backlog in VC exits.

Capital 52
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Awario vs Meltwater: Which Is the Right Choice? (2025 review)

mention

Social media monitoring tools have become essential for businesses seeking to understand their online presence and engage with audiences effectively. Awario and Meltwater stand out as prominent solutions in this space, each offering distinct approaches to social listening and analytics. This comparison examines their core capabilities, pricing structures, and real-world performance to help you make an informed choice.

Analysis 130
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.