CIO
NOVEMBER 5, 2024
In an era where technology reshapes entire industries, I’ve had the privilege of leading Mastercard on an extraordinary journey. Once synonymous with a simple plastic credit card to a company at the forefront of digital payments, we’ve consistently pushed the boundaries of innovation while respecting tradition and our relationships with our merchants, banks, and customers.
Chris Webb BI
NOVEMBER 3, 2024
My post from a few months ago about the dangers of DAX measures that never return blank attracted quite a lot of attention – this is a hot topic on the forums and adding zeros to measures is a common cause of memory errors in Power BI. In that post, though, I didn’t talk about what the best way to replace blanks with zeros is if you absolutely have no choice but to do so.
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CIO
NOVEMBER 4, 2024
As more generative AI projects move from proof-of-concept to production, CIOs will be shouldering the additional pressure of enacting AI governance policies to protect the enterprise — and their jobs. There is no dearth of AI governance frameworks available from the US government and European Union, as well as top market researchers, but no doubt, as gen AI innovation outpaces formal standards, CIOs will need to enact and hone internal AI governance policies in 2025 — and enlist the entire C-sui
mention
NOVEMBER 6, 2024
A company’s reputation has always played a significant role in its success. Many businesses have failed due to public perception and outrage. With information spreading at lightning speed across various online platforms, managing your brand’s image has become more crucial than ever before. Maintaining a good reputation has become even more important.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
NOVEMBER 5, 2024
You’re the AE who’s got it together. You’ve done the research, memorized the features and benefits, and nailed your talk track. You’ve got a pitch-perfect personalized email, and the most detailed buying committee map ever created. But if you’re reaching out too late in the buyer journey, it’s not going to matter. “Timing is everything in sales — especially when it comes to outbound sales programs,” says David Mansfield , a new business sales manager at ZoomInfo.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
OCTOBER 31, 2024
While lawyers argue in the WP Engine versus Automattic litigation whether the hyperbole should be believed, the continuing battle of words, almost all nasty ones, is starting to raise doubts how much an enterprise should rely on open source. And even if open source can be avoided at all in late 2024. The latest legal documents came from Automattic, which argued that its people did nothing wrong and that the blame lies solely with WP Engine.
Smart Data Collective
OCTOBER 31, 2024
Autotask and Connectwise are two amazing AI tools that can help with MSPs.
mention
OCTOBER 30, 2024
Many people believe that if others do it, they should be doing it, too. This is why a robust social proof strategy can increase the success of a brand’s conversion funnel. Social proof is the psychological concept that people’s decisions are influenced by others, compelling them to do what they think is normal or expected. In the marketing industry, social proof proves that other people have been satisfied with a brand’s products or services.
Zoominfo
NOVEMBER 1, 2024
Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Intelligence Node
NOVEMBER 4, 2024
Retail media networks have been gaining serious traction over the last few years. In fact, retail media could become one of the biggest growth drivers in digital advertising history. According. The post A Holistic System’s Approach to Mastering Retail Media appeared first on Blog.
Smart Data Collective
NOVEMBER 3, 2024
AI has made tradelines more accessible which helps people improve their credit scores.
TBR
NOVEMBER 1, 2024
On Oct. 1, TBR attended Fujitsu’s Executive Analyst Day in Santa Clara, Calif., and engaged with Fujitsu leaders, including Tim White, chief strategy officer; Ted Okada, SVP and head of Technology; Ted Nakahara, SVP and Head of Strategic Alliances; Fleur Copping, VP of Strategic Alliances in Regions; and Asif Poonja, EVP and CEO of Fujitsu Americas.
Zoominfo
OCTOBER 31, 2024
AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Dataversity
NOVEMBER 1, 2024
In a recent conversation with one of our customers, my team uncovered a troubling reality: Poor data quality wasn’t just impacting their bottom line but also causing friction between departments. In one instance, they explained how their marketing team could not run a campaign on time because they had to wait for the IT team […] The post Poor Data Fuels Interdepartmental Conflict and Organizational Inefficiency – Here’s What to Do appeared first on DATAVERSITY.
CIO
OCTOBER 31, 2024
CIOs failing to gain organizational traction with generative AI might want to rethink how they are introducing the technology — and how they are honing their AI strategies to suit. When IT leaders consider generative AI, they should create separate strategies when rolling out productivity-enhancing AI tools than when deploying business-case-driven AI solutions, according to new research from the Massachusetts Institute of Technology.
Paul Turnley
NOVEMBER 4, 2024
I just read that the Miss Universe contestant from Panama was evicted from the Miss Universe pageant. I don't know what she did, but it was apparently bad enough to get kicked out. She was hot and she was popular, but she's been evicted.
Weidert Group
OCTOBER 31, 2024
Think back for a moment about the weeks and months after ChatGPT’s public launch on November 30, 2022. Within five days, the platform drew more than a million users—and faster than you could say “prompt engineer,” marketers had some thoughts. Doomsayers predicted the end of human content creation. Writers would be out of a job, followed by designers, developers, data analysts…you get the point.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
M Brain
NOVEMBER 6, 2024
Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming. Whether you’re conducting competitor analysis, tracking customer behavior, or scanning trends, understanding the right methods is important.
ATTEST
NOVEMBER 6, 2024
The telecom sector is as competitive as it gets. Consumers are always looking for the most reliable provider that gives them the fastest 5G for the least amount of money, and if they find someone who delivers more, faster and better, they change providers without even flinching. That means telecom companies today, need to know exactly what consumers want, tomorrow.
CIO
OCTOBER 31, 2024
Software vendors’ pitches are evolving, with agentic AI beginning to supplant generative AI in their marketing messages. Rather than just generating code or content for human review agentic AI will, they say, follow instructions, make decisions, and take actions much as a human worker would, without human intervention. It’s more than just a smarter RPA Agentic AI isn’t just a better version of robotic process automation (RPA) : It promises to take enterprises places RPA never could.
Data Hut
NOVEMBER 5, 2024
In a world where businesses rely on data to make intelligent decisions, how can your organization tap into all the online data? With so many web scraping services available, how do you pick the right one for your needs? This blog helps you understand the basics and gives you the tools to choose a web scraping service that fits your goals. The Strategic Importance of Web Scraping in Modern Business Web scraping has surpassed its roots as a good practice that has become essential to many business
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Dataversity
NOVEMBER 6, 2024
A data breach is like the iceberg that sank the “unsinkable” Titanic – it can swiftly bring down even the most powerful organizations. In today’s data-driven world, as per IBM’s 2024 report, the cost of data breaches has skyrocketed to $4.88 million per incident globally, while in the United States, this figure is almost double at $9.36 million […] The post The Legal Necessity of Secure Data Erasure in Preventing Data Breaches appeared first on DATAVERSITY.
SpyFu
NOVEMBER 5, 2024
In today's digital advertising landscape, achieving a strong return on investment (ROI) from your Google Ads campaigns isn't just about spending more – it's about spending smarter. While Google Ads is our everyday tool, sometimes we want to go beyond for campaign results. In this piece, I will share my 6 practical tips to maximise your PPC efforts according to fundamentals rather than the skyrocket ideas 🙂 These strategies will help you: Stay ahead of your competiti
Engage3
NOVEMBER 5, 2024
In a recent Data-Driven Dining Trends 2025 webinar hosted by Placer.ai, new data highlighted shifts in consumer behavior within the food retail sector. At Engage3, we see these trends as proof that a strategic, data-driven approach to pricing is more essential than ever. Here’s a breakdown of the main trends discussed and how Engage3 is helping clients stay competitive through Price Image optimization and data insights.
CIO
OCTOBER 30, 2024
Whether it’s a financial services firm looking to build a personalized virtual assistant or an insurance company in need of ML models capable of identifying potential fraud, artificial intelligence (AI) is primed to transform nearly every industry. In fact, a recent Cloudera survey found that 88% of IT leaders said their organization is currently using AI in some way.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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